MAYE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
307,475
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:53:17 UTC
Genres
Biography
The power of music lies in its ability to evoke emotions, unite people, and transcend language barriers. Whether it's a high-energy pop anthem or a soulful ballad, music has the capacity to connect individuals on a profound level, creating shared experiences and fostering a sense of community. Through its universal appeal and transformative qualities, music continues to be a driving force in shaping culture and bringing people together from all walks of life.
MAYE is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, MEXICO, PERU. The audience is heavily female (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (13,153 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Univision, Warner Music, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 307,475 · Engagements 5,293 · Rate 1.7% Posts 367 · Views 14,905 · Avg Likes 5,188 · Avg Comments 174 · Avg Views 14,905 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 10% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (21%) MEXICO (16%) PERU (5%) COLOMBIA (5%) VIETNAM (5%) |
Top regions: UNITED STATES (21%), MEXICO (16%), PERU (5%) |
| Platform Engagement | Instagram: 3,954 avg likes/post · Tiktok: 1,752 avg views/post · Youtube: 13,153 avg views/post | Best reach: Youtube 13,153 avg views; best engagement: Instagram 3,954 avg likes |
Top Brand Affinities
Univision
Warner Music
MOOG
Amazon Music
Ableton
Pro Tools
American Airlines
Glossier
Coachella
Lollapalooza
Spotify Music
Cafecito
| Brand | Category | Score |
|---|---|---|
| Univision | 33.36 | |
| Warner Music | 24.78 | |
| MOOG | 14.44 | |
| Amazon Music | 13.24 | |
| Ableton | 12.99 | |
| Pro Tools | 12.38 | |
| American Airlines | 10.51 | |
| Glossier | 8.65 | |
| Coachella | 7.40 | |
| Lollapalooza | 6.99 | |
| Spotify Music | 6.37 | |
| Cafecito | 6.29 | |
| Kodak | 6.16 | |
| SoundCloud | 5.61 | |
| Pioneer | 5.47 | |
| Movistar | 5.40 | |
| Steve Madden | 4.56 | |
| Coach | 4.19 | |
| iHeartRadio Music Awards | 4.01 | |
| Summit Entertainment | 3.77 | |
| Nickelodeon | 3.32 | |
| Fujifilm | 3.32 | |
| Urban Outfitters | 3.32 | |
| Beats Electronics | 3.28 | |
| Dr. Martens | 3.19 | |
| Sony | 3.12 | |
| Polaroid | 2.97 | |
| Paramount Pictures | 2.92 | |
| Pull&Bear | 2.76 | |
| Pepsi | 2.75 | |
| MTV | 2.21 | |
| Forever 21 | 2.20 | |
| Vogue | 2.16 | |
| Target | 2.07 | |
| Tinder | 1.90 | |
| Tomorrowland | 1.85 | |
| A Game of Tones | 1.81 | |
| Adobe | 1.81 | |
| Pixar | 1.80 | |
| Chrysler | 1.80 | |
| Nintendo | 1.76 | |
| Bershka | 1.73 | |
| Fenty beauty | 1.72 | |
| Showtime | 1.70 | |
| H&M | 1.68 | |
| Vans | 1.60 | |
| Warner Bros | 1.60 | |
| Pandora | 1.57 | |
| Chipotle Mexican Grill | 1.52 | |
| Bellagio | 1.51 |
Official Profiles
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LoginArtist: MAYE
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















