Mayday Parade
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-11
669,847
Social Media Followers
As of 2025-08-11
00:00:00
Hours Airplay
2025-10-07 18:48:18 UTC
Genres
Biography
Vocalist Derek Sanders reflects on the band's evolution as they approach this milestone, expressing a desire to push boundaries and surprise fans with their latest musical endeavors.
Mayday Parade builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, PHILIPPINES, UNITED KINGDOM. With a heavily female (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,438 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Arctic Fox hair Color, Hot Topic, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 669,847 · Engagements 3,907 · Rate 0.6% Posts 4,615 · Views 2,438 · Avg Likes 3,901 · Avg Comments 44 · Avg Views 2,438 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 22% 13-17: 10% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (22%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
UNITED STATES (35%) PHILIPPINES (25%) UNITED KINGDOM (7%) CANADA (4%) MEXICO (3%) |
Top regions: UNITED STATES (35%), PHILIPPINES (25%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 3,638 avg likes/post · Youtube: 2,438 avg views/post | Best reach: Youtube 2,438 avg views; best engagement: Instagram 3,638 avg likes |
Top Brand Affinities
Arctic Fox hair Color
Hot Topic
Live Nation
Zumiez
Amway
Influenster
Houston Livestock Show and Rodeo
Publix
Margaritaville
OLD NAVY
ULTA Beauty
Barbie
| Brand | Category | Score |
|---|---|---|
| Arctic Fox hair Color | Beauty & Personal Care | 30.70 |
| Hot Topic | Apparel & Fashion | 30.23 |
| Live Nation | Entertainment & Media | 29.90 |
| Zumiez | Apparel & Fashion | 17.48 |
| Amway | Beauty & Personal Care | 11.75 |
| Influenster | Beauty & Personal Care | 10.71 |
| Houston Livestock Show and Rodeo | Entertainment | 8.33 |
| Publix | Grocery & Pantry | 7.62 |
| Margaritaville | Apparel & Fashion | 7.20 |
| OLD NAVY | Apparel & Fashion | 7.14 |
| ULTA Beauty | Beauty & Personal Care | 6.76 |
| Barbie | Toys & Games | 6.73 |
| Coors | Alcoholic Beverages | 6.02 |
| Bath & Body Works | Beauty & Personal Care | 5.84 |
| PetSmart | Pet Supplies | 5.73 |
| Taco Bell | Restaurants & Food Service | 5.21 |
| Steve Madden | Apparel & Fashion | 5.17 |
| Heinz | Food & Snacks | 5.14 |
| Free People | Apparel & Fashion | 5.10 |
| Chick-fil-A | Restaurants & Food Service | 4.91 |
| AMC | Entertainment | 4.87 |
| Kroger | Grocery & Pantry | 4.62 |
| Gillette | Beauty & Personal Care | 4.62 |
| Vans | Footwear | 4.53 |
| Urban Outfitters | Apparel & Fashion | 4.42 |
| Busch | Beverages | 4.29 |
| Kate Spade | Apparel & Fashion | 4.07 |
| Emporium | Apparel & Fashion | 3.98 |
| BH Cosmetics | Beauty & Personal Care | 3.91 |
| Verizon | Telecom & Internet Services | 3.72 |
| Monster Beverage | Beverages | 3.72 |
| Too Faced Cosmetics | Beauty & Personal Care | 3.71 |
| Tomorrowland | Apparel & Fashion | 3.71 |
| American Eagle | Apparel & Fashion | 3.66 |
| Dunkin' Donuts | Food & Snacks | 3.46 |
| Abercrombie & Fitch | Apparel & Fashion | 3.40 |
| Philips | Consumer Electronics | 3.39 |
| Urban Decay Cosmetics | Beauty & Personal Care | 3.33 |
| Tarte Cosmetics | Beauty & Personal Care | 3.27 |
| NYX Cosmetics | Beauty & Personal Care | 3.25 |
| Showtime | Entertainment | 3.24 |
| Dr. Martens | Apparel & Fashion | 3.16 |
| Walmart | E-commerce & Marketplaces | 3.16 |
| BBC | Apparel & Fashion | 3.16 |
| Anastasia Beverly Hills | Beauty & Personal Care | 2.95 |
| Benefit Cosmetics | Beauty & Personal Care | 2.94 |
| Polaroid | Cameras & Photography | 2.86 |
| Chrysler | Automotive | 2.82 |
| Nickelodeon | Entertainment | 2.78 |
| Pokemon | Toys & Games | 2.73 |
Official Profiles
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LoginArtist: Mayday Parade
The map shows every radio station that aired Mayday Parade today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-29)
Total: 3,189,457
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,929,645 | 60.50% |
| [+] |
Last.fm |
1,083,120 | 33.96% |
| [+] |
Pandora |
176,692 | 5.54% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:00:10 | Under My Sweater | Prospect Radio | London, GB | 213 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
