May Erlewine
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
23,047
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-12-07 10:09:28 UTC
Genres
Biography
May Erlewine builds repeat engagement among 25-34 & 45-64 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (5,398 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Shinola, Ampeg, Akg point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,047 · Engagements 675 · Rate 2.9% Posts 213 · Views 5,398 · Avg Likes 653 · Avg Comments 38 · Avg Views 5,398 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 45-64: 25% 18-24: 20% 35-44: 20% |
Largest: 25-34 (33%); next: 45-64 (25%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (72%) UNITED KINGDOM (4%) CANADA (3%) GERMANY (2%) MEXICO (2%) |
Top regions: UNITED STATES (72%), UNITED KINGDOM (4%), CANADA (3%) |
| Platform Engagement | Instagram: 469 avg likes/post · Youtube: 5,398 avg views/post | Best reach: Youtube 5,398 avg views; best engagement: Instagram 469 avg likes |
Top Brand Affinities
Shinola
Ampeg
Akg
Kickstarter
Sennheiser
MOOG
Akai
Amazon Music
Cadillac
Pro Tools
Ableton
Carhartt
| Brand | Category | Score |
|---|---|---|
| Shinola | 56.72 | |
| Ampeg | 45.56 | |
| Akg | 25.46 | |
| Kickstarter | 19.08 | |
| Sennheiser | 18.44 | |
| MOOG | 17.40 | |
| Akai | 11.24 | |
| Amazon Music | 9.84 | |
| Cadillac | 9.17 | |
| Pro Tools | 8.55 | |
| Ableton | 8.51 | |
| Carhartt | 6.94 | |
| Kroger | 6.27 | |
| Pacific Northwest Wonderland | 6.19 | |
| Airbnb | 6.11 | |
| Amway | 5.26 | |
| Spotify Music | 4.89 | |
| Coors | 4.77 | |
| Anthropologie | 4.59 | |
| Pilsner Urquell | 4.49 | |
| The Home Depot | 4.33 | |
| Showtime | 4.23 | |
| Emporium | 4.14 | |
| Mulberry | 4.09 | |
| Lollapalooza | 3.49 | |
| Columbia Pictures | 3.46 | |
| Paramount Pictures | 3.28 | |
| Etsy | 3.22 | |
| Paypal | 3.17 | |
| Leica | 3.08 | |
| Activision Blizzard | 3.06 | |
| Kodak | 3.03 | |
| Polaroid | 2.78 | |
| Costco | 2.75 | |
| Guinness | 2.71 | |
| Chipotle Mexican Grill | 2.69 | |
| Pixar | 2.69 | |
| Nickelodeon | 2.68 | |
| NBC | 2.65 | |
| WWE | 2.30 | |
| Busch | 2.29 | |
| Lululemon Athletica | 2.19 | |
| Subaru | 2.18 | |
| Target | 2.12 | |
| Amazon | 1.99 | |
| Tinder | 1.95 | |
| SoundCloud | 1.90 | |
| Sunnies Studios | 1.83 | |
| Aperol | 1.82 | |
| The Olympic Games | 1.69 |
Official Profiles
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LoginArtist: May Erlewine
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 04:00 UTC | May Erlewine | Daniels Hall | Denver, United States | |
| 2026-03-05 02:30 UTC | May Erlewine | Mount Baker Theatre | Bellingham, United States |
