Maxwell Brand Affinity ranks highest Live Nation at 24.62% . Very Strong. Score DMDB 69.91% | Fanbase 60.58%

Maxwell — pop artist from US.

Maxwell is a soul singer who has released five studio albums over a career spanning more than two decades. His debut album, 'Maxwell's Urban Hang Suite,' was…

Maxwell

Superstar

Country: US | Gender: male | Artist ID: 11e81bbf-f54f-d00c-b610-a0369fe50396

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Genres

pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulfunksoul

Influential: 69.91% Fanbase: 60.58% Trending: 74.57%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.62% • Very Strong

As of 2025-09-09

1,936,417

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.91% | Fanbase 60.58% | Trending 74.57% | CAREER STAGE: SUPERSTAR

Biography

Maxwell is a soul singer who has released five studio albums over a career spanning more than two decades. His debut album, 'Maxwell's Urban Hang Suite,' was released in April 1996 on Columbia and received critical acclaim, earning Grammy nominations and double platinum status. Subsequent albums 'Embrya' (1998), 'Now' (2001), and 'BLACKsummers'night' (2009) also achieved platinum status and garnered Grammy awards. Maxwell's latest album, 'blackSUMMERS'night,' earned him a third Grammy for Best R&B Song and various other accolades, including the "Legend" Award at the 2021 Soul Train Awards.

In addition to his musical achievements, Maxwell's 'The Night Tour' was recognized in Pollstar's 2022 list of "Top 20 Global Concert Tours." He also performed at the 2022 Billboard Music Awards, paying tribute to Michael Jackson with a rendition of "The Lady In My Life."

Report Date: 2025-09-09

Maxwell performs best with fans in the 25-34 range, concentrated in UNITED STATES, NIGERIA, UNITED KINGDOM. Audience composition is heavily female (58%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 41,600 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Shea Moisture, WNBA, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Maxwell is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maxwell score 0.50% — Low bucket.

Brand: Live NationBrand: Shea MoistureBrand: WNBA

Followers:1,936,417

Engagements:9,750

Rate:0.5%

Posts:160

Avg Likes:9,349

Avg Comments:743

Avg Views:61,796

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,936,417 · Engagements 9,750 · Rate 0.5% Posts 160 · Views 61,796 · Avg Likes 9,349 · Avg Comments 743 · Avg Views 61,796	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 30% 35-44: 18% 45-64: 6%	Largest: 25-34 (42%); next: 18-24 (30%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (67%) NIGERIA (4%) UNITED KINGDOM (4%) BRAZIL (3%) GERMANY (3%)	Top regions: UNITED STATES (67%), NIGERIA (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 7,301 avg likes/post · Tiktok: 41,600 avg views/post · Youtube: 20,196 avg views/post	Best reach: Tiktok 41,600 avg views; best engagement: Instagram 7,301 avg likes

Top Brand Affinities

Live Nation

Score: 24.62

Shea Moisture

Score: 22.09

WNBA

Score: 16.27

Amazon Music

Score: 10.18

NORDSTROM

Score: 7.37

Barbie

Score: 7.06

iHeartRadio Music Awards

Score: 7.05

JACQUEMUS

Score: 6.98

ULTA Beauty

Score: 6.78

Coach

Score: 6.64

Publix

Score: 6.10

NBC

Score: 6.09

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Top Brand Affinities

Brand	Category	Score
Live Nation		24.62
Shea Moisture		22.09
WNBA		16.27
Amazon Music		10.18
NORDSTROM		7.37
Barbie		7.06
iHeartRadio Music Awards		7.05
JACQUEMUS		6.98
ULTA Beauty		6.78
Coach		6.64
Publix		6.10
NBC		6.09
Macy's		6.08
boohoo		5.93
ESPN		5.71
Verizon		5.50
Walgreens		5.45
CNN		5.38
Hennessy		5.36
Bath & Body Works		5.23
Kroger		5.16
Chick-fil-A		5.12
Los Angeles Lakers		5.09
Steve Madden		5.09
Dolce & Gabbana		4.84
American Airlines		4.66
Marc Jacobs		4.60
Alexander McQueen		4.45
MTV		4.24
FashionNova		4.22
Urban Outfitters		4.18
Uber		3.98
NARS Cosmetics		3.92
TOM FORD		3.90
NFL		3.88
Fenty beauty		3.80
Christian Louboutin		3.77
Bethesda Softworks		3.71
FedEx		3.71
Sneakerhead		3.71
Fendi		3.59
OLD NAVY		3.50
Kate Spade		3.43
NBA		3.23
BALMAIN		3.19
Walmart		3.14
SoundCloud		3.04
Beats Electronics		2.99
Philips		2.88
Paramount Pictures		2.88