Max Mutzke
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
58,411
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:58 UTC
Genres
Biography
"California Spider," the first song crafted as a blueprint for the album, was born out of a unique experience in Los Angeles where Max Mutzke and Robin Grubert witnessed a California Spider being run over in the mountains north of L.A. This poignant moment served as inspiration for the songwriting process and exemplifies Mutzke's ability to draw from real-life encounters to create compelling music.
Max Mutzke connects with 25-34 & 18-24 audiences and shows durable traction across GERMANY, AUSTRIA, UNITED STATES. With a female-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 31,567 avg views per post; Youtube adds dependable engagement depth. Overlap with KaDeWe, Commerzbank, Hummel highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Max Mutzke moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 58,411 · Engagements 827 · Rate 1.4% Posts 547 · Views 32,894 · Avg Likes 792 · Avg Comments 42 · Avg Views 32,894 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 26% 35-44: 20% 45-64: 18% |
Largest: 25-34 (33%); next: 18-24 (26%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
GERMANY (74%) AUSTRIA (6%) UNITED STATES (3%) SWITZERLAND (2%) SPAIN (1%) |
Top regions: GERMANY (74%), AUSTRIA (6%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 378 avg likes/post · Tiktok: 1,327 avg views/post · Youtube: 31,567 avg views/post | Best reach: Youtube 31,567 avg views; best engagement: Youtube 393 avg likes |
Top Brand Affinities
KaDeWe
Commerzbank
Hummel
Dr. Oetker
Edeka
Tchibo
Braun
Ritter Sport
Rossmann
Thermomix
TUI Group
Gamescom
| Brand | Category | Score |
|---|---|---|
| KaDeWe | 43.46 | |
| Commerzbank | 36.95 | |
| Hummel | 33.07 | |
| Dr. Oetker | 32.21 | |
| Edeka | 29.68 | |
| Tchibo | 27.88 | |
| Braun | 21.86 | |
| Ritter Sport | 21.49 | |
| Rossmann | 19.61 | |
| Thermomix | 18.26 | |
| TUI Group | 17.85 | |
| Gamescom | 17.80 | |
| Sennheiser | 16.87 | |
| Schutz | 16.74 | |
| Zimmermann | 16.13 | |
| Akg | 16.09 | |
| Lufthansa | 15.24 | |
| TUI | 15.01 | |
| Augustiner Helles | 14.93 | |
| Lidl | 12.09 | |
| Beck`s | 11.57 | |
| PLAYMOBIL | 11.09 | |
| Zalando | 9.77 | |
| Amazon Music | 9.75 | |
| Paulaner | 9.62 | |
| Newdress | 8.80 | |
| KARL LAGERFELD | 7.20 | |
| Ableton | 6.50 | |
| Haribo | 6.44 | |
| Heinz | 6.30 | |
| Aperol | 5.69 | |
| NBC | 5.55 | |
| Ryanair | 5.40 | |
| ALDI | 5.23 | |
| essie | 5.16 | |
| Lindt | 4.96 | |
| Opel | 4.72 | |
| IKEA | 4.39 | |
| Daniel Wellington | 3.72 | |
| Leica | 3.59 | |
| UEFA | 3.26 | |
| Busch | 3.25 | |
| Summit Entertainment | 3.16 | |
| Nivea | 3.15 | |
| ASOS | 2.82 | |
| Primark | 2.76 | |
| Geocaching | 2.71 | |
| Ray-Ban | 2.70 | |
| Spotify Music | 2.55 | |
| Polaroid | 2.54 |
Official Profiles
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LoginArtist: Max Mutzke
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 121,654
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 00:00 UTC | Max Mutzke | Freilichtbühne Monheim Am RHEIN | Monheim am Rhein, Germany | |
| 2025-12-08 08:00 UTC | Max Mutzke, The SWR Big Band | Kultur | Weingarten, Germany | |
| 2026-02-02 01:00 UTC | Max Mutzke, Marialy Pacheco, Jazz | Festsaal im Kloster | Furstenzell, Germany | |
| 2026-02-14 04:00 UTC | Max Mutzke, Marialy Pacheco | Berliner Dom | Berlin, Germany | |
| 2026-02-18 08:00 UTC | Max Mutzke | Scala | Ludwigsburg, Germany | |
| 2026-02-21 04:00 UTC | Max Mutzke | Music Hall Worpswede | Worpswede, Germany | |
| 2026-02-21 08:00 UTC | Max Mutzke | Kulturforum | Lüneburg, Germany | |
| 2026-02-23 04:00 UTC | Max Mutzke | Stadttheater Emmerich am Rhein | Emmerich on the Rhine, Germany | |
| 2026-02-24 04:00 UTC | Max Mutzke | Bürger- & Rathaus Bestwig | Bestwig, Germany | |
| 2026-02-24 08:00 UTC | Max Mutzke | Kulturzentrum Bollwerk 107 | Moers, Germany | |
| 2026-02-27 04:00 UTC | Max Mutzke, Marialy Pacheco | BASF-Feierabendhaus | Ludwigshafen am Rhein, Germany | |
| 2026-03-07 03:30 UTC | Max Mutzke | BASF-Feierabendhaus | Ludwigshafen am Rhein, Germany | |
| 2026-03-08 04:00 UTC | Max Mutzke, The SWR Big Band | Gebläsehalle Neunkirchen | Neunkirchen, Germany | |
| 2026-03-14 03:00 UTC | Max Mutzke | King - Kultur- Und Veranstaltungshalle Ingelheim | Ingelheim am Rhein, Germany | |
| 2026-03-15 03:00 UTC | Max Mutzke, Marialy Pacheco | Stadthalle Waldshut-Tiengen | Waldshut, Germany | |
| 2026-03-22 03:00 UTC | Max Mutzke | Capitol Lichtspieltheater | Villingen-Schwenningen, Germany | |
| 2026-03-23 07:00 UTC | Max Mutzke | Scala | Ludwigsburg, Germany | |
| 2026-04-11 03:00 UTC | Max Mutzke, Matti Klein | Kulturzentrum dasHaus | Ludwigshafen am Rhein, Germany | |
| 2026-04-12 03:00 UTC | Max Mutzke | BASF-Feierabendhaus | Ludwigshafen am Rhein, Germany |















