Max Graef

Max Graef — jazz & standards artist from DE.

Berlin native Max Graef started his music career by blending hip-hop, jazz, and house influences, eventually catching the attention of Tartelet Records with…

Influence: 51.33% Fanbase: 24.93% Trending: 64.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

812

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 00:02:10 UTC

Genres

jazz & standardsindie jazznu jazzelectronicelectroniclo-fi housedowntempo

Biography

Berlin native Max Graef started his music career by blending hip-hop, jazz, and house influences, eventually catching the attention of Tartelet Records with his 2013 EP, "Am Fenster." Graef's label, Box Aus Holz, also gained momentum, but he returned to Tartelet for his debut album, "Rivers of the Red Planet," in 2014. In 2015, he co-founded Money $ex Music with Glenn Astro and Delfonic, exploring hardware-based live shows and forming the Max Graef Band for a jazz-fusion project, releasing "Dog" the same year.

Continuing his collaborative ventures, Graef teamed up with Glenn Astro on "The Yard Work Simulator," a collection of house tracks released by Ninja Tune in 2016. His evolving sound and live performances showcase his diverse musical influences and commitment to pushing boundaries within the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-08

Max Graef cuts through with 18-24 & 25-34 audiences and consistency across key English-speaking markets. A heavily male (91%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 510 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Max Graef score 1.60% — Moderate bucket.

Followers:812

Engagements:13

Rate:1.6%

Posts:103

Avg Likes:13

Avg Comments:0

Avg Views:510

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 812 · Engagements 13 · Rate 1.6% Posts 103 · Views 510 · Avg Likes 13 · Avg Comments 0 · Avg Views 510	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 38% 35-44: 15% 45-64: 4%	Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 510 avg views/post	Best reach: Youtube 510 avg views; best engagement: Youtube 13 avg likes