Mavi

Mavi — hip-hop & rap artist from TR.

A young Black man from the Detroit area is working hard to hone his rap skills and make a name for himself in the music industry. He is determined to succeed…

Influence: 59.15% Fanbase: 44.09% Trending: 66.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 23.79% • Very Strong

As of 2025-09-08

181,340

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 05:36:37 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopalternative hip hopindie hip hopcontemporary hip hophip hop

Biography

A young Black man from the Detroit area is working hard to hone his rap skills and make a name for himself in the music industry. He is determined to succeed and share his story with the world through his music.

Top Brand Affinities

Report Date: 2025-09-08

Mavi has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (86%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 20,950 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ableton, SoundCloud, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mavi score 6.64% — Very Strong bucket.

Brand: AbletonBrand: SoundCloudBrand: Akai

Followers:181,340

Engagements:12,032

Rate:6.6%

Posts:271

Avg Likes:11,541

Avg Comments:231

Avg Views:29,047

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 181,340 · Engagements 12,032 · Rate 6.6% Posts 271 · Views 29,047 · Avg Likes 11,541 · Avg Comments 231 · Avg Views 29,047	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 13-17: 8% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (65%) CANADA (5%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (65%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 6,982 avg likes/post · Tiktok: 20,950 avg views/post · Youtube: 8,097 avg views/post	Best reach: Tiktok 20,950 avg views; best engagement: Instagram 6,982 avg likes

Top Brand Affinities

Ableton

Score: 23.79

SoundCloud

Score: 23.05

Akai

Score: 22.13

True Religion

Score: 12.91

Mixcloud

Score: 11.59

Beats Electronics

Score: 11.20

Arc'teryx

Score: 11.02

Acne Studios

Score: 9.68

Maison Margiela

Score: 9.12

Kodak

Score: 9.05

Stüssy

Score: 8.99

Amazon Music

Score: 8.37

Brand	Category	Score
Ableton		23.79
SoundCloud		23.05
Akai		22.13
True Religion		12.91
Mixcloud		11.59
Beats Electronics		11.20
Arc'teryx		11.02
Acne Studios		9.68
Maison Margiela		9.12
Kodak		9.05
Stüssy		8.99
Amazon Music		8.37
Carhartt		7.98
Spotify Music		7.89
Vivienne Westwood		7.23
Pro Tools		7.18
Champion		5.77
Supreme		5.56
iHeartRadio Music Awards		4.40
Urban Outfitters		4.05
Verizon		4.01
Coachella		3.72
Hennessy		3.66
Lollapalooza		3.65
Cartoon Network		3.56
Dr. Martens		3.32
Olympus		3.02
Sprite		2.89
Los Angeles Lakers		2.86
MTV		2.82
Polaroid		2.81
NBA		2.67
Fujifilm		2.63
New Balance		2.58
Polo Ralph Lauren		2.55
Timberland		2.51
The North Face		2.44
Vans		2.28
Balenciaga		2.22
Philips		2.11
Guess		2.10
Nickelodeon		2.04
Tinder		2.03
Nokia		1.98
Warner Bros		1.91
Call of Duty		1.90
ASOS		1.89
Yves Saint Laurent		1.89
Converse		1.87
Tesla Motors		1.82