Maverick City Music Brand Affinity ranks highest Woolworths at 15.58% . Very Strong. Score DMDB 69.05% | Fanbase 59.98%

Maverick City Music — spirituals artist from US.

Maverick City was formed with the goal of bridging the gap between different music genres and creating a platform for underrepresented creatives in the Church…

Maverick City Music

Recognizable

Country: US | Artist ID: b9d82e10-b3db-11e9-ab83-801844edfa71

Find Artist

Genres

spiritualschristianchristian music

Influential: 69.05% Fanbase: 59.98% Trending: 73.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 15.58% • Very Strong

As of 2025-09-09

9,941,394

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.05% | Fanbase 59.98% | Trending 73.58% | CAREER STAGE: MAINSTREAM

Biography

Maverick City was formed with the goal of bridging the gap between different music genres and creating a platform for underrepresented creatives in the Church Music industry. Their music aims to break traditional boundaries and unite a diverse community of artists. The unique sound of Maverick City reflects a sense of belonging and unity, rather than focusing on deprivation, embodying a harmonious blend of musical styles.

Report Date: 2025-09-09

Maverick City Music reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, SOUTH AFRICA. The demographic tilt is heavily female (58%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 32,900 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Woolworths, Chick-fil-A, Coach suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maverick City Music score 0.24% — Low bucket.

Brand: WoolworthsBrand: Chick-fil-ABrand: Coach

Followers:9,941,394

Engagements:24,037

Rate:0.2%

Posts:7,405

Avg Likes:23,722

Avg Comments:284

Avg Views:46,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,941,394 · Engagements 24,037 · Rate 0.2% Posts 7,405 · Views 46,800 · Avg Likes 23,722 · Avg Comments 284 · Avg Views 46,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 38% 35-44: 11% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (38%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (37%) BRAZIL (12%) SOUTH AFRICA (7%) KENYA (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (37%), BRAZIL (12%), SOUTH AFRICA (7%)
Platform Engagement	Instagram: 19,104 avg likes/post · Tiktok: 32,900 avg views/post · Youtube: 13,900 avg views/post	Best reach: Tiktok 32,900 avg views; best engagement: Instagram 19,104 avg likes

Top Brand Affinities

Woolworths

Score: 15.58

Chick-fil-A

Score: 11.86

Coach

Score: 7.90

Target

Score: 7.78

T.J. Maxx

Score: 7.73

Publix

Score: 7.43

Rapha

Score: 7.41

OLD NAVY

Score: 7.16

Anthropologie

Score: 5.89

boohoo

Score: 5.67

Champion

Score: 5.60

American Eagle

Score: 5.49

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Top Brand Affinities

Brand	Category	Score
Woolworths		15.58
Chick-fil-A		11.86
Coach		7.90
Target		7.78
T.J. Maxx		7.73
Publix		7.43
Rapha		7.41
OLD NAVY		7.16
Anthropologie		5.89
boohoo		5.67
Champion		5.60
American Eagle		5.49
Verizon		5.30
Steve Madden		5.25
Kroger		4.95
Macy's		4.91
Free People		4.72
Ableton		4.63
NORDSTROM		4.45
ASOS		3.95
Urban Outfitters		3.63
Bethesda Softworks		3.52
Walmart		3.45
shein		3.34
Abercrombie & Fitch		3.26
Philips		3.19
Forever 21		3.16
Airbnb		3.10
Spotify Music		3.06
Showtime		3.04
Paramount Pictures		2.90
NARS Cosmetics		2.75
WWE		2.71
NBC		2.69
SheInside		2.69
Marc Jacobs		2.58
FashionNova		2.57
Lululemon Athletica		2.55
H&M		2.52
Busch		2.49
Carhartt		2.48
Kylie Cosmetics		2.47
GAP		2.46
Costco		2.41
Fenty beauty		2.38
Chipotle Mexican Grill		2.31
Amazon		2.26
Under Armour		2.25
Sunnies Studios		2.01
Dr. Martens		2.00