MAVE:
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,155,682
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:05:58 UTC
Genres
Biography
"As a professional music writer, it is crucial to convey information clearly and concisely. This not only helps maintain reader interest but also ensures that the message is effectively delivered. By focusing on brevity and clarity in writing, music writers can effectively communicate their insights and opinions to their audience, fostering a deeper connection with readers."
"Concise writing in music journalism is essential for capturing the reader's attention and conveying information efficiently. By prioritizing clarity and brevity, music writers can engage their audience and effectively communicate their thoughts and analyses. This approach not only enhances the reader's experience but also strengthens the impact of the writer's voice in the music industry."
MAVE: has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, UNITED STATES, BRAZIL. A heavily female (72%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 248,950 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Riot Games, Square Enix, League of Legends signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,155,682 · Engagements 26,983 · Rate 2.3% Posts 585 · Views 257,074 · Avg Likes 26,666 · Avg Comments 144 · Avg Views 257,074 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (20%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
INDONESIA (15%) UNITED STATES (12%) BRAZIL (6%) PHILIPPINES (5%) RUSSIA (5%) |
Top regions: INDONESIA (15%), UNITED STATES (12%), BRAZIL (6%) |
| Platform Engagement | Instagram: 22,589 avg likes/post · Tiktok: 248,950 avg views/post · Youtube: 8,124 avg views/post | Best reach: Tiktok 248,950 avg views; best engagement: Instagram 22,589 avg likes |
Top Brand Affinities
Riot Games
Square Enix
League of Legends
SpeedPaint
Gundam
Polaroid
Faber-Castell
Tiffany
UNIQLO
Nickelodeon
Yves Saint Laurent
Vogue
| Brand | Category | Score |
|---|---|---|
| Riot Games | 11.28 | |
| Square Enix | 7.87 | |
| League of Legends | 6.84 | |
| SpeedPaint | 5.14 | |
| Gundam | 3.13 | |
| Polaroid | 2.77 | |
| Faber-Castell | 2.68 | |
| Tiffany | 2.45 | |
| UNIQLO | 2.27 | |
| Nickelodeon | 2.09 | |
| Yves Saint Laurent | 2.05 | |
| Vogue | 2.02 | |
| Christian Dior | 1.98 | |
| SheInside | 1.90 | |
| Snoopy And The Peanuts Gang | 1.87 | |
| Chanel | 1.82 | |
| Bershka | 1.81 | |
| KitKat | 1.72 | |
| H&M | 1.72 | |
| shein | 1.66 | |
| Tiffany & Co | 1.64 | |
| IKEA | 1.55 | |
| Pokemon | 1.52 | |
| GIVENCHY | 1.47 | |
| Hermès | 1.39 | |
| Urban Decay Cosmetics | 1.34 | |
| Lush | 1.31 | |
| Fujifilm | 1.28 | |
| NYX Cosmetics | 1.21 | |
| Converse | 1.18 | |
| Gucci | 1.18 | |
| Guess | 1.17 | |
| Starbucks | 1.15 | |
| Pokemon Go | 1.15 | |
| Sony | 1.14 | |
| Versace | 1.14 | |
| Coachella | 1.12 | |
| Spotify Music | 1.11 | |
| Hyundai | 1.10 | |
| Walt Disney | 1.10 | |
| Activision Blizzard | 1.09 | |
| Costco | 1.04 | |
| Vans | 1.01 | |
| Netflix | 0.98 | |
| OREO | 0.98 | |
| musical.ly | 0.97 | |
| Paypal | 0.96 | |
| MAC Cosmetics | 0.95 | |
| Reebok | 0.94 | |
| Tommy Hilfiger | 0.93 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
