Mauro Picotto

Mauro Picotto

Country: IT | Gender: male

Influence: 58.35% Fanbase: 37.35% Trending: 68.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 301.15% • Very Strong

As of 2025-09-10

99,949

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:35:24 UTC

Genres

electronicdancetranceitalian trancebubble trancehard houseitalo dance

Biography

Mauro Picotto is a renowned DJ, producer, and label owner who has achieved widespread success in the dance music industry. As the first Italian DJ to tour globally, he has played a significant role in putting his homeland on the techno music map. Picotto gained acclaim in the late '90s and early 2000s with hits like "Komodo," "Iguana," and "Pulsar," and made history as the first DJ to mix live on the iconic BBC music show, Top Of The Pops. Through his successful nightclub event, Meganite, in Ibiza, he has showcased some of the world's top underground DJs, solidifying his reputation as a music industry ambassador with a career spanning over 30 years.

With numerous gold and platinum awards to his name, Mauro Picotto continues to produce quality music for both radio and clubs, maintaining his position as a top talent in the global music scene. His music journey is a testament to his versatility, offering a dynamic range of energetic and emotional vibes that resonate with audiences worldwide.

Mauro Picotto Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Mauro Picotto resonates with 25-34 & 18-24 audiences and sustains presence in ITALY, UNITED KINGDOM, COLOMBIA. The demographic is heavily male (85%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 5,400 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Trancefamily, Allen & Heath, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mauro Picotto score 0.95%Low bucket.
Brand: TrancefamilyBrand: Allen & HeathBrand: Mixcloud
Followers:99,949
Engagements:949
Rate:0.9%
Posts:1,063
Views:5,400
Avg Likes:932
Avg Comments:55
Avg Views:5,400

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 99,949 · Engagements 949 · Rate 0.9%
Posts 1,063 · Views 5,400 · Avg Likes 932 · Avg Comments 55 · Avg Views 5,400
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 47%
18-24: 25%
35-44: 21%
45-64: 4%
Largest: 25-34 (47%); next: 18-24 (25%)
Gender Split Female: 15%
Male: 85%
Non-binary/Other: 0%
Skews male (85%)
Top Countries ITALY (16%)
UNITED KINGDOM (9%)
COLOMBIA (8%)
GERMANY (7%)
POLAND (6%)
Top regions: ITALY (16%), UNITED KINGDOM (9%), COLOMBIA (8%)
Platform Engagement Instagram: 792 avg likes/post · Youtube: 5,400 avg views/post Best reach: Youtube 5,400 avg views; best engagement: Instagram 792 avg likes

Top Brand Affinities

Trancefamily
Score: 301.15
Allen & Heath
Score: 172.13
Mixcloud
Score: 118.79
Pioneer
Score: 98.68
Ableton
Score: 41.77
MOOG
Score: 34.17
Tomorrowland
Score: 26.58
Sennheiser
Score: 24.17
Akai
Score: 18.95
Amazon Music
Score: 18.27
SoundCloud
Score: 14.58
Peroni
Score: 14.12
Brand Category Score
Trancefamily 301.15
Allen & Heath 172.13
Mixcloud 118.79
Pioneer 98.68
Ableton 41.77
MOOG 34.17
Tomorrowland 26.58
Sennheiser 24.17
Akai 18.95
Amazon Music 18.27
SoundCloud 14.58
Peroni 14.12
Superga 12.08
Alfa Romeo 6.58
Pirelli 6.15
Seat 6.14
Beats Electronics 6.09
Movistar 5.97
Ryanair 5.68
Spotify Music 5.67
Jagermeister 5.49
Campari 5.43
Carlsberg 5.40
Arezzo 4.64
Fiat 4.51
Hugo Boss 4.12
Ducati 3.48
Heineken 3.47
Matrix 3.41
Tesco 3.18
Opel 3.11
Ferrari 3.02
Martini 3.02
Guinness 2.89
McLaren 2.88
MTV 2.70
Monster Beverage 2.66
Boeing 2.65
Red Bull 2.61
Rover 2.59
Budweiser 2.36
Aperol 2.34
Armani 2.31
musical.ly 2.27
Ray-Ban 2.26
Maserati 2.26
Land Rover 2.25
ASICS 2.24
Garnier 2.23
Lego 2.21

Official Profiles

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Artist: Mauro Picotto

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-28 21:00 UTC Judge Jules, Mauro Picotto, Eddie Halliwell, Kutski, Rob Tissera, Liam Wilson, Andy Whitby, Yoji Biomehanika, Kidd Kaos, Anne Savage, John O'Callaghan, Neal Thomas Park Hall Nightclub Chorley, United Kingdom

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