Maude Latour

Maude Latour — pop artist from US.

Maude Latour, a Dutch-American singer-songwriter raised in various international cities, including London, Hong Kong, and New York City before settling in Los…

Influence: 54.03% Fanbase: 30.45% Trending: 65.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 20.68% • Very Strong

As of 2025-09-09

264,565

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:57 UTC

Genres

poppopindie popnyc popalternativealt z

Biography

Maude Latour, a Dutch-American singer-songwriter raised in various international cities, including London, Hong Kong, and New York City before settling in Los Angeles, has been carving out her niche in the pop music scene. Beginning her songwriting journey at 15, she released her first EP, Starsick, in 2019 while studying philosophy at Columbia University. Latour's music, described as "dorm room" pop turned existentialism, has garnered critical acclaim and a strong following, with hits like "One More Weekend" and four EPs under her belt. Now, at 24, she is releasing her debut album, Sugar Water, continuing to blend cosmic-pop hooks with introspective lyrics, inviting listeners on a journey through her cinematic universe.

Maude Latour's music has been praised for its cosmic, experimental, and "main-character" qualities, drawing comparisons to artists like Lorde and Lana Del Rey. Her dynamic sound has earned her performances at major music festivals such as Lollapalooza, Governors Ball, and Austin City Limits, showcasing her ability to captivate audiences with her unique blend of studio experimentation and thoughtful songwriting. With her new album, Latour is poised to further solidify her place in the pop music landscape, inviting fans to immerse themselves in her sonic world and experience the full depth of her artistic vision.

Top Brand Affinities

Report Date: 2025-09-09

Maude Latour maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, UNITED KINGDOM. The audience leans heavily female (62%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 20,900 avg views per post; Instagram functions as the community touchpoint. Affinity with Glossier, Lollapalooza, Brandy Melville makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maude Latour score 2.33% — Strong bucket.

Brand: GlossierBrand: LollapaloozaBrand: Brandy Melville

Followers:264,565

Engagements:6,152

Rate:2.3%

Posts:2,467

Avg Likes:5,983

Avg Comments:204

Avg Views:24,335

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 264,565 · Engagements 6,152 · Rate 2.3% Posts 2,467 · Views 24,335 · Avg Likes 5,983 · Avg Comments 204 · Avg Views 24,335	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 22% 13-17: 11% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (22%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (50%) NIGERIA (6%) UNITED KINGDOM (5%) PHILIPPINES (5%) BRAZIL (4%)	Top regions: UNITED STATES (50%), NIGERIA (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 4,547 avg likes/post · Tiktok: 20,900 avg views/post · Youtube: 3,435 avg views/post	Best reach: Tiktok 20,900 avg views; best engagement: Instagram 4,547 avg likes

Top Brand Affinities

Glossier

Score: 20.68

Lollapalooza

Score: 16.14

Brandy Melville

Score: 13.20

Barbie

Score: 12.80

Nasty Gal

Score: 10.40

Madewell

Score: 9.82

Coachella

Score: 8.89

Gillette

Score: 7.90

Urban Outfitters

Score: 6.87

Verizon

Score: 6.44

Free People

Score: 6.23

iHeartRadio Music Awards

Score: 6.04

Brand	Category	Score
Glossier		20.68
Lollapalooza		16.14
Brandy Melville		13.20
Barbie		12.80
Nasty Gal		10.40
Madewell		9.82
Coachella		8.89
Gillette		7.90
Urban Outfitters		6.87
Verizon		6.44
Free People		6.23
iHeartRadio Music Awards		6.04
American Eagle		5.80
Ableton		5.43
Anthropologie		5.35
Walgreens		5.26
Dr. Martens		4.95
Taco Bell		4.79
Target		4.74
Bethesda Softworks		4.65
Spotify Music		4.39
Margaritaville		4.31
Coach		4.27
Paramount Pictures		4.27
Steve Madden		4.12
NBC		4.06
Polaroid		3.57
NORDSTROM		3.57
Showtime		3.40
OLD NAVY		3.38
Tinder		3.36
Heinz		3.35
Nickelodeon		3.32
Busch		3.29
Abercrombie & Fitch		3.13
Chrysler		2.99
Sunnies Studios		2.83
SoundCloud		2.79
Lululemon Athletica		2.69
Marc Jacobs		2.67
Chipotle Mexican Grill		2.56
Vogue		2.52
Philips		2.49
Hollister Co		2.44
Kodak		2.39
CBS Television Studios		2.38
Sprite		2.35
Forever 21		2.30
ASOS		2.28
MTV		2.27