MATTN

MATTN — electronic artist from BE.

Anouk Matton, known as MATTN, is a prominent Belgian DJ, singer, and record producer in the electronic dance music (EDM) industry. Her music features…

Influence: 52.75% Fanbase: 30.41% Trending: 63.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Maasmechelen Village • 430.25% • Very Strong

As of 2025-09-08

1,077,233

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 07:59:45 UTC

Genres

electronicelectro housedancebelgian edmsky roomelectronic

Biography

Anouk Matton, known as MATTN, is a prominent Belgian DJ, singer, and record producer in the electronic dance music (EDM) industry. Her music features arena-worthy beats and captivating melodies, earning her a strong following worldwide and performances at major festivals like Tomorrowland and Creamfields. MATTN has garnered accolades such as winning the MTV Europe Music Award for Best Belgian Act and consistently ranking in DJ Mag's Top 100 DJs poll, with a peak position at number 42 in 2020, recognized as a trailblazer for women in EDM. Evolving her sound while maintaining high-energy performances, MATTN's dedication and passion have solidified her as a leading figure in the global EDM community.

Top Brand Affinities

Report Date: 2025-09-08

MATTN indexes high with fans in the 25-34 range in POLAND, UNITED STATES, BRAZIL. The skew is heavily male (85%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 51,150 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Maasmechelen Village, Hunkemoller, Tomorrowland, making streetwear, music platforms, and lifestyle products a natural test bed. Choose MATTN when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MATTN score 0.60% — Low bucket.

Brand: Maasmechelen VillageBrand: HunkemollerBrand: Tomorrowland

Followers:1,077,233

Engagements:6,469

Rate:0.6%

Posts:1,008

Avg Likes:6,299

Avg Comments:119

Avg Views:52,174

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,077,233 · Engagements 6,469 · Rate 0.6% Posts 1,008 · Views 52,174 · Avg Likes 6,299 · Avg Comments 119 · Avg Views 52,174	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 28% 35-44: 21% 45-64: 7%	Largest: 25-34 (42%); next: 18-24 (28%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	POLAND (12%) UNITED STATES (7%) BRAZIL (7%) GERMANY (7%) FRANCE (5%)	Top regions: POLAND (12%), UNITED STATES (7%), BRAZIL (7%)
Platform Engagement	Instagram: 5,138 avg likes/post · Tiktok: 51,150 avg views/post · Youtube: 1,024 avg views/post	Best reach: Tiktok 51,150 avg views; best engagement: Instagram 5,138 avg likes

Top Brand Affinities

Maasmechelen Village

Score: 430.25

Hunkemoller

Score: 73.59

Tomorrowland

Score: 48.96

Pioneer

Score: 37.39

Liu Jo

Score: 29.93

Trancefamily

Score: 21.00

Nakd

Score: 19.65

Rituals

Score: 18.06

Mixcloud

Score: 17.70

Zalando

Score: 16.30

Efteling

Score: 14.22

Calzedonia

Score: 12.04

Brand	Category	Score
Maasmechelen Village		430.25
Hunkemoller		73.59
Tomorrowland		48.96
Pioneer		37.39
Liu Jo		29.93
Trancefamily		21.00
Nakd		19.65
Rituals		18.06
Mixcloud		17.70
Zalando		16.30
Efteling		14.22
Calzedonia		12.04
Sennheiser		11.35
Emirates Airlines		10.09
Dom Pérignon		9.76
Grey Goose		9.71
Ableton		9.48
Moët & Chandon		6.37
KARL LAGERFELD		5.65
Steve Madden		5.48
Stradivarius		5.07
Hugo Boss		4.53
Martini		4.20
Bacardi		3.94
SoundCloud		3.92
UGG		3.89
Moncler		3.89
Nespresso		3.77
Pull&Bear		3.65
Lollapalooza		3.63
Beats Electronics		3.57
TOM FORD		3.56
Daniel Wellington		3.48
Sunnies Studios		3.29
Monster Beverage		3.23
Ray-Ban		3.21
Opel		3.10
Red Bull		3.04
Dr. Martens		3.01
Michael Kors		2.86
Ferrari		2.75
Valentino		2.75
Calvin Klein		2.71
Dolce & Gabbana		2.69
Citroen		2.63
Aston Martin		2.59
Alfa Romeo		2.58
GoPro		2.56
Maserati		2.54
KENZO		2.52