Mattiel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
27,358
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:12:51 UTC
Genres
Biography
Having supported acts like Tame Impala and opening for Jack White, Mattiel’s career has been marked by notable collaborations, such as her cover of “Moon River” with Jeff Goldblum and appearances on shows like ‘Late Night with Seth Meyers’ and ‘The Jonathan Ross Show’. Her music has been featured in films and TV series, with NPR praising her as a “natural-born performer” and Rolling Stone comparing her voice to Nico's.
Mattiel has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, FRANCE. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 7,241 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Live Nation, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,358 · Engagements 817 · Rate 3.0% Posts 176 · Views 9,288 · Avg Likes 804 · Avg Comments 22 · Avg Views 9,288 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 28% 35-44: 20% 45-64: 13% |
Largest: 25-34 (37%); next: 18-24 (28%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (32%) UNITED KINGDOM (16%) FRANCE (9%) GERMANY (4%) CANADA (4%) |
Top regions: UNITED STATES (32%), UNITED KINGDOM (16%), FRANCE (9%) |
| Platform Engagement | Instagram: 654 avg likes/post · Tiktok: 2,047 avg views/post · Youtube: 7,241 avg views/post | Best reach: Youtube 7,241 avg views; best engagement: Instagram 654 avg likes |
Top Brand Affinities
MOOG
Live Nation
Mixcloud
Hasselblad
Fred Perry
Tate Modern
Kodak
Madewell
Kroger
Glossier
Amazon Music
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| MOOG | 21.65 | |
| Live Nation | 21.04 | |
| Mixcloud | 20.84 | |
| Hasselblad | 18.97 | |
| Fred Perry | 13.50 | |
| Tate Modern | 11.21 | |
| Kodak | 10.08 | |
| Madewell | 9.57 | |
| Kroger | 9.04 | |
| Glossier | 8.17 | |
| Amazon Music | 8.02 | |
| Vivienne Westwood | 7.93 | |
| Pro Tools | 7.49 | |
| Acne Studios | 7.28 | |
| Spotify Music | 6.97 | |
| Ableton | 6.71 | |
| Polaroid | 6.15 | |
| Dr. Martens | 6.06 | |
| Publix | 5.99 | |
| Kickstarter | 5.95 | |
| Maison Margiela | 5.95 | |
| Emporium | 5.86 | |
| Philips | 5.34 | |
| Alexander McQueen | 5.13 | |
| Free People | 5.07 | |
| Fujifilm | 5.02 | |
| Coachella | 4.66 | |
| Loewe | 4.51 | |
| Showtime | 4.44 | |
| Paramount Pictures | 4.40 | |
| Airbnb | 4.14 | |
| Nixon | 4.05 | |
| Guinness | 4.03 | |
| Tinder | 3.95 | |
| Verizon | 3.94 | |
| Lollapalooza | 3.94 | |
| Oculus | 3.93 | |
| Hurley | 3.84 | |
| BBC | 3.81 | |
| Olympus | 3.75 | |
| Coors | 3.74 | |
| Campari | 3.57 | |
| Leica | 3.55 | |
| SoundCloud | 3.47 | |
| Urban Outfitters | 3.42 | |
| Columbia Pictures | 3.33 | |
| Carhartt | 3.15 | |
| Topshop | 3.10 | |
| Vogue | 3.07 | |
| ASOS | 2.92 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
