Matthew Ifield

Matthew Ifield — pop artist from AU.

Greetings, I am an artist from Sydney, Australia who is passionate about creating music. I hope you find joy in my work.

Influence: 54.45% Fanbase: 27.49% Trending: 67.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 15.34% • Very Strong

As of 2025-09-08

2,928,509

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:38:14 UTC

Genres

poppop

Biography

Greetings, I am an artist from Sydney, Australia who is passionate about creating music. I hope you find joy in my work.

Top Brand Affinities

Report Date: 2025-09-08

Matthew Ifield stands out with 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, INDONESIA. The profile is heavily female (56%), and content lands hardest on Youtube, where posts average 9,679 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Brandy Melville, Urban Outfitters, Jollibee, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Matthew Ifield a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matthew Ifield score 0.20% — Low bucket.

Brand: Brandy MelvilleBrand: Urban OutfittersBrand: Jollibee

Followers:2,928,509

Engagements:5,938

Rate:0.2%

Posts:1,477

Avg Likes:5,831

Avg Comments:126

Avg Views:16,416

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,928,509 · Engagements 5,938 · Rate 0.2% Posts 1,477 · Views 16,416 · Avg Likes 5,831 · Avg Comments 126 · Avg Views 16,416	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 26% 13-17: 10% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (19%) PHILIPPINES (15%) INDONESIA (12%) INDIA (9%) THAILAND (3%)	Top regions: UNITED STATES (19%), PHILIPPINES (15%), INDONESIA (12%)
Platform Engagement	Instagram: 4,761 avg likes/post · Tiktok: 6,737 avg views/post · Youtube: 9,679 avg views/post	Best reach: Youtube 9,679 avg views; best engagement: Instagram 4,761 avg likes

Top Brand Affinities

Brandy Melville

Score: 15.34

Urban Outfitters

Score: 5.47

Jollibee

Score: 3.54

Hollister Co

Score: 3.02

NBC

Score: 2.80

Forever 21

Score: 2.77

H&M

Score: 2.77

Crocs

Score: 2.76

Mulberry

Score: 2.71

KFC

Score: 2.63

Sunnies Studios

Score: 2.36

Geocaching

Score: 2.29

Brand	Category	Score
Brandy Melville		15.34
Urban Outfitters		5.47
Jollibee		3.54
Hollister Co		3.02
NBC		2.80
Forever 21		2.77
H&M		2.77
Crocs		2.76
Mulberry		2.71
KFC		2.63
Sunnies Studios		2.36
Geocaching		2.29
ASOS		2.12
Snapseed		2.11
UNIQLO		2.09
shein		2.06
Dr. Martens		2.06
Polaroid		2.04
Walmart		2.04
League of Legends		2.03
Walt Disney		1.95
Bershka		1.91
Paramount Pictures		1.90
Coachella		1.73
CBS		1.66
CBS Television Studios		1.64
Starbucks		1.62
SheInside		1.61
Hermès		1.61
Guess		1.58
Michael Kors		1.54
Spotify Music		1.52
Universal		1.49
SoundCloud		1.44
Chrysler		1.43
Converse		1.40
Yves Saint Laurent		1.38
Fujifilm		1.37
Beats Electronics		1.33
Vogue		1.31
Pepsi		1.31
Hyundai		1.29
New Balance		1.27
Calvin Klein		1.26
Bellagio		1.23
Xiaomi		1.23
Vans		1.22
FashionNova		1.21
Maybelline		1.20
Balenciaga		1.19