Matthew Herbert

Matthew Herbert — electronic artist from GB.

Matthew Herbert's distinctive style emerged in the late '90s, garnering a dedicated following for his ability to craft quirky rhythmic material from everyday…

Influence: 51.99% Fanbase: 25.16% Trending: 65.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 137.03% • Very Strong

As of 2025-09-09

21,040

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:08 UTC

Genres

electronicelectronicmicrohousehousedancedeep house

Biography

Matthew Herbert's distinctive style emerged in the late '90s, garnering a dedicated following for his ability to craft quirky rhythmic material from everyday sounds. With a musical upbringing that began at age four, Herbert's early exposure to orchestras and electronic music influenced his innovative approach to production. He explored various musical personas, including Herbert, Doctor Rockit, and Wishmountain, releasing a string of EPs and albums that showcased his diverse range of electronic experimentation. Transitioning to pop music, Herbert also produced albums for artists like Dani Siciliano and Roisin Murphy, expanding his influence beyond the dance music scene.

Top Brand Affinities

Report Date: 2025-09-09

Matthew Herbert engages 25-34 & 35-44 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, ITALY. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (503 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mixcloud, MOOG, Ableton, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matthew Herbert score 1.65% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:21,040

Engagements:347

Rate:1.6%

Posts:999

Avg Likes:343

Avg Comments:12

Avg Views:809

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,040 · Engagements 347 · Rate 1.6% Posts 999 · Views 809 · Avg Likes 343 · Avg Comments 12 · Avg Views 809	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 22% 18-24: 20% 45-64: 9%	Largest: 25-34 (46%); next: 35-44 (22%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (11%) UNITED STATES (10%) ITALY (8%) FRANCE (7%) GERMANY (7%)	Top regions: UNITED KINGDOM (11%), UNITED STATES (10%), ITALY (8%)
Platform Engagement	Instagram: 319 avg likes/post · Tiktok: 503 avg views/post · Youtube: 306 avg views/post	Best reach: Tiktok 503 avg views; best engagement: Instagram 319 avg likes

Top Brand Affinities

Mixcloud

Score: 137.03

MOOG

Score: 126.62

Ableton

Score: 64.22

Akai

Score: 29.83

Tate Modern

Score: 28.03

Pioneer

Score: 24.44

Pro Tools

Score: 21.51

SoundCloud

Score: 19.10

Eurostar

Score: 16.46

Sennheiser

Score: 16.27

Amazon Music

Score: 14.55

Akg

Score: 14.30

Brand	Category	Score
Mixcloud		137.03
MOOG		126.62
Ableton		64.22
Akai		29.83
Tate Modern		28.03
Pioneer		24.44
Pro Tools		21.51
SoundCloud		19.10
Eurostar		16.46
Sennheiser		16.27
Amazon Music		14.55
Akg		14.30
Jean Paul Gaultier		12.43
Atmos		11.77
Maison Margiela		9.49
Spotify Music		8.60
Beats Electronics		7.90
Arduino		7.39
Vauxhall		7.19
Garnier		6.73
Tomorrowland		6.46
Warner Bros		6.05
Alexander McQueen		5.37
Vivienne Westwood		5.16
BBC		5.04
Campari		4.96
Leica		4.48
Carhartt		4.43
Holden		4.37
Loewe		4.36
Kodak		4.22
Kickstarter		3.90
Matrix		3.77
Stüssy		3.74
Heinz		3.66
Coachella		3.64
Oculus		3.47
Emporium		3.40
Fujifilm		3.10
Polaroid		3.01
Guinness		2.95
Vogue		2.82
Montblanc		2.81
MTV		2.69
Philips		2.67
Lollapalooza		2.36
Lego		2.30
Pantone Inc		2.26
Tesco		2.23
Skoda		2.20