Matthew E. White

Matthew E. White — pop artist from US.

Richmond-based singer/songwriter/arranger Matthew E. White blends reggae-infused folk-gospel, Tropicalia, indie pop, and Stax-era R&B influences in his…

Influence: 51.57% Fanbase: 25.54% Trending: 64.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 55.15% • Very Strong

As of 2025-09-10

11,943

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 18:13:06 UTC

Genres

popchamber psychrva indieindie poppopalternativealternativefolk & traditionalindie folkfreak folk

Biography

Richmond-based singer/songwriter/arranger Matthew E. White blends reggae-infused folk-gospel, Tropicalia, indie pop, and Stax-era R&B influences in his meticulously crafted music. As the founder of Spacebomb label, White has collaborated with artists like Sharon Van Etten and Justin Vernon, and released solo albums including Big Inner and Fresh Blood. He has also worked on projects with Flo Morrissey and Lonnie Holley, showcasing his eclectic and soulful musical style.

Raised in an evangelical household, Matthew E. White draws inspiration from a diverse range of artists like Curtis Mayfield and Caetano Veloso. He debuted with Big Inner in 2012, followed by successful releases such as Fresh Blood and collaborative albums with Flo Morrissey and Lonnie Holley. White's unique sound, influenced by his upbringing and musical tastes, has garnered critical acclaim and a dedicated following in the music industry.

Top Brand Affinities

Report Date: 2025-09-10

Matthew E. White stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is heavily male (55%), and content lands hardest on Youtube, where posts average 168,982 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Ampeg, Warner Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Matthew E. White a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matthew E. White score 15.67% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Warner Music

Followers:11,943

Engagements:1,872

Rate:15.7%

Posts:218

Avg Likes:1,872

Avg Comments:78

Avg Views:168,982

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,943 · Engagements 1,872 · Rate 15.7% Posts 218 · Views 168,982 · Avg Likes 1,872 · Avg Comments 78 · Avg Views 168,982	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 31% 35-44: 18% 45-64: 9%	Largest: 25-34 (37%); next: 18-24 (31%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (13%) BRAZIL (6%) SPAIN (5%) NETHERLANDS (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (13%), BRAZIL (6%)
Platform Engagement	Instagram: 101 avg likes/post · Youtube: 168,982 avg views/post	Best reach: Youtube 168,982 avg views; best engagement: Youtube 1,771 avg likes

Top Brand Affinities

MOOG

Score: 55.15

Ampeg

Score: 28.74

Warner Music

Score: 24.43

Mixcloud

Score: 21.74

Pro Tools

Score: 18.60

Akg

Score: 15.01

Amazon Music

Score: 14.06

Kickstarter

Score: 11.13

Akai

Score: 11.04

Ableton

Score: 10.40

Tate Modern

Score: 10.32

Sennheiser

Score: 10.31

Brand	Category	Score
MOOG		55.15
Ampeg		28.74
Warner Music		24.43
Mixcloud		21.74
Pro Tools		18.60
Akg		15.01
Amazon Music		14.06
Kickstarter		11.13
Akai		11.04
Ableton		10.40
Tate Modern		10.32
Sennheiser		10.31
Spotify Music		9.77
Atmos		9.11
Kroger		9.10
Hurley		7.34
Paramount Pictures		6.46
Verizon		6.35
Busch		5.10
Airbnb		5.03
Coors		5.00
SoundCloud		4.89
Kodak		4.79
Emporium		4.77
Holden		4.76
Lollapalooza		4.47
Pilsner Urquell		4.44
Polaroid		4.36
Margaritaville		4.34
Fujifilm		4.11
Showtime		4.03
Columbia Pictures		3.89
Guinness		3.76
Oculus		3.64
Campari		3.61
NBC		3.45
ESPN		3.31
Leica		3.30
BBC		3.28
Aperol		3.27
Nickelodeon		3.26
Coachella		3.20
Heinz		3.15
Carhartt		3.06
Olympus		2.92
Mulberry		2.80
Cadillac		2.68
Pixar		2.67
WWE		2.53
Philips		2.38