Matt Wertz

Matt Wertz — pop artist from US.

Matt Wertz, a self-made singer/songwriter, honed his soulful pop sound in Nashville, where he wrote and recorded his music while touring with artists like…

Influence: 54.89% Fanbase: 33.40% Trending: 65.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 27.70% • Very Strong

As of 2025-09-08

31,601

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:23 UTC

Genres

popacoustic popneo mellowindiecousticapopmainstream poprockpop rockfolk & traditionalsinger/songwriter

Biography

Matt Wertz, a self-made singer/songwriter, honed his soulful pop sound in Nashville, where he wrote and recorded his music while touring with artists like Jason Mraz and Gavin DeGraw. Following his 2014 album Heatwave, which showcased his love for '80s pop, Wertz sought a fresh perspective and journeyed to Los Angeles to create Gun Shy. This ninth album combines infectious '90s-inspired beats, lush textures, and modern pop melodies, infusing synthesized R&B elements for a contemporary twist on classic influences.

Top Brand Affinities

Report Date: 2025-09-08

Matt Wertz resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, PHILIPPINES. With a heavily female (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (532 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Warby Parker, Southwest Airlines, Chick-fil-A makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt Wertz score 1.54% — Moderate bucket.

Brand: Warby ParkerBrand: Southwest AirlinesBrand: Chick-fil-A

Followers:31,601

Engagements:487

Rate:1.5%

Posts:1,864

Avg Likes:479

Avg Comments:27

Avg Views:1,033

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,601 · Engagements 487 · Rate 1.5% Posts 1,864 · Views 1,033 · Avg Likes 479 · Avg Comments 27 · Avg Views 1,033	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 39% 35-44: 9% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (49%) BRAZIL (16%) PHILIPPINES (5%) AUSTRALIA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (49%), BRAZIL (16%), PHILIPPINES (5%)
Platform Engagement	Instagram: 437 avg likes/post · Tiktok: 501 avg views/post · Youtube: 532 avg views/post	Best reach: Youtube 532 avg views; best engagement: Instagram 437 avg likes

Top Brand Affinities

Warby Parker

Score: 27.70

Southwest Airlines

Score: 17.90

Chick-fil-A

Score: 17.30

Houston Livestock Show and Rodeo

Score: 16.63

Kroger

Score: 15.72

West Elm

Score: 15.67

Peloton

Score: 14.97

Amazon Music

Score: 13.90

Anthropologie

Score: 12.56

Verizon

Score: 11.71

Barstool Sports

Score: 11.39

Pottery Barn

Score: 10.94

Brand	Category	Score
Warby Parker		27.70
Southwest Airlines		17.90
Chick-fil-A		17.30
Houston Livestock Show and Rodeo		16.63
Kroger		15.72
West Elm		15.67
Peloton		14.97
Amazon Music		13.90
Anthropologie		12.56
Verizon		11.71
Barstool Sports		11.39
Pottery Barn		10.94
Publix		10.40
Delta		10.21
J.Crew		10.07
Target		9.53
Lowe's		9.15
Madewell		8.97
Coors		8.62
TOMS		8.55
The Home Depot		8.45
Influenster		7.83
Free People		7.68
Kickstarter		7.39
OLD NAVY		7.23
Pacific Northwest Wonderland		7.20
HomeGoods		6.78
NBC		6.72
T.J. Maxx		6.61
Margaritaville		6.35
Busch		6.33
NORDSTROM		6.08
Gillette		5.80
Airbnb		5.73
Lululemon Athletica		5.72
Walgreens		5.64
iHeartRadio Music Awards		5.63
FedEx		5.56
Kate Spade		5.54
Costco		5.16
Macy's		5.04
ESPN		5.04
Showtime		4.96
Paramount Pictures		4.96
Holden		4.88
Spotify Music		4.75
Philips		4.63
Bud Light		4.48
American Eagle		4.38
Taco Bell		4.32