Matt Stell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
296,800
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 00:56:36 UTC
Genres
Biography
Stell's presence extends beyond music, with appearances on major TV shows and performances at NASCAR and NFL events. His versatility and raw storytelling have earned him praise from Billboard, highlighting his ability to connect with audiences through emotive and relatable songs. With a string of hit singles and successful collaborations under his belt, Matt Stell continues to make waves in the country music industry as a standout talent.
Matt Stell cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, NIGERIA, INDIA. A heavily female (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 2,434 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 296,800 · Engagements 270 · Rate 0.1% Posts 1,226 · Views 3,916 · Avg Likes 233 · Avg Comments 17 · Avg Views 3,916 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 33% 35-44: 17% 45-64: 9% |
Largest: 25-34 (37%); next: 18-24 (33%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (66%) NIGERIA (6%) INDIA (5%) PHILIPPINES (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (66%), NIGERIA (6%), INDIA (5%) |
| Platform Engagement | Tiktok: 2,434 avg views/post · Youtube: 1,482 avg views/post | Best reach: Tiktok 2,434 avg views; best engagement: Tiktok 172 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Matt Stell
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















