Matt & Kim

Matt & Kim — pop artist from US.

Brooklyn-based duo Matt and Kim, known for their energetic dance punk sound, rose to mainstream fame in 2007 with their viral hit "Daylight." The duo,…

Influence: 62.12% Fanbase: 54.28% Trending: 66.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.16% • Very Strong

As of 2025-09-08

389,322

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:38:05 UTC

Genres

popindie poptimismindie popshimmer popindietronicabrooklyn indierockmodern rockpop rockalternativeindie rockmodern alternative rockalternativeelectronicelectronicbluesstomp and holler

Biography

Brooklyn-based duo Matt and Kim, known for their energetic dance punk sound, rose to mainstream fame in 2007 with their viral hit "Daylight." The duo, comprised of Matt on keys and vocals and Kim on drums, formed in 2002 while attending the Pratt Institute in Brooklyn, and quickly gained a following with their punk-pop, hip-hop, and radio pop-influenced music. They released albums and captivating videos that showcased their happy energy and catchy melodies, solidifying their popularity.

After a series of successful albums and tours, including collaborations with outside producers and a mix of musical styles, Matt and Kim released their sixth record, ALMOST EVERYDAY, in 2018. Produced by Matt and Lars Stalfors, the album features guest vocalists such as Santigold, Kevin Morby, and Mark Hoppus, and continues to showcase the duo's upbeat and introspective songwriting. Released by Fader Records, the album further solidified Matt and Kim's reputation as a dynamic and innovative musical duo.

Top Brand Affinities

Report Date: 2025-09-08

Matt & Kim keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 44,017 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Warby Parker, Madewell supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt & Kim score 1.05% — Moderate bucket.

Brand: Live NationBrand: Warby ParkerBrand: Madewell

Followers:389,322

Engagements:4,076

Rate:1.0%

Posts:1,521

Avg Likes:3,875

Avg Comments:176

Avg Views:56,267

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 389,322 · Engagements 4,076 · Rate 1.0% Posts 1,521 · Views 56,267 · Avg Likes 3,875 · Avg Comments 176 · Avg Views 56,267	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (64%) UNITED KINGDOM (4%) BRAZIL (4%) CANADA (2%) MEXICO (2%)	Top regions: UNITED STATES (64%), UNITED KINGDOM (4%), BRAZIL (4%)
Platform Engagement	Instagram: 1,951 avg likes/post · Tiktok: 12,250 avg views/post · Youtube: 44,017 avg views/post	Best reach: Youtube 44,017 avg views; best engagement: Instagram 1,951 avg likes

Top Brand Affinities

Live Nation

Score: 22.16

Warby Parker

Score: 21.45

Madewell

Score: 9.96

Lollapalooza

Score: 8.73

Verizon

Score: 8.59

Taco Bell

Score: 8.36

Coachella

Score: 7.86

Coors

Score: 7.63

Hot Topic

Score: 7.19

Pacific Northwest Wonderland

Score: 7.12

Delta

Score: 6.95

Publix

Score: 6.57

Brand	Category	Score
Live Nation		22.16
Warby Parker		21.45
Madewell		9.96
Lollapalooza		8.73
Verizon		8.59
Taco Bell		8.36
Coachella		7.86
Coors		7.63
Hot Topic		7.19
Pacific Northwest Wonderland		7.12
Delta		6.95
Publix		6.57
Busch		5.98
Walgreens		5.96
American Airlines		5.88
Gillette		5.73
Oculus		5.58
Bethesda Softworks		5.50
Kroger		5.49
Free People		5.41
BarkBox		5.29
Jameson		5.28
Bud Light		5.20
Margaritaville		5.02
Target		4.88
Anthropologie		4.74
iHeartRadio Music Awards		4.68
NHL		4.51
Urban Outfitters		4.45
Comedy Central		4.37
Dunkin' Donuts		4.34
Columbia Pictures		4.20
Showtime		4.16
Airbnb		4.15
Nickelodeon		4.11
Paramount Pictures		4.06
Chick-fil-A		3.96
Fallout		3.89
Gatorade		3.72
Chipotle Mexican Grill		3.71
Budweiser		3.70
Kickstarter		3.70
PetSmart		3.63
FedEx		3.61
Heinz		3.58
NORDSTROM		3.57
MTV		3.53
American Eagle		3.52
Philips		3.52
Guinness		3.43