Matmos

Matmos — electronic artist from US.

Matmos, known for their innovative approach to music, shift their focus from collaborating with 99 artists on their previous album to solely highlighting…

Influence: 50.09% Fanbase: 22.37% Trending: 63.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 106.52% • Very Strong

As of 2025-09-08

14,147

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:58 UTC

Genres

electronicelectronicintelligent dance musicglitchdrill and bassdowntempopunkqueercore

Biography

Matmos, known for their innovative approach to music, shift their focus from collaborating with 99 artists on their previous album to solely highlighting Polish polymath Bogusław Schaeffer in their latest release. Schaeffer, a revered figure in his homeland, is recognized for his boundary-pushing work in classical composition, electronic experimentation, and radical theater, which has inspired Matmos to create a unique album using his recorded works.

With the guidance of Michal Mendyk, Matmos delves into Schaeffer's extensive catalog, crafting eight new songs that blend past compositions with modern influences. The resulting music captures a juxtaposition of the utopian 1960s Polish avant-garde and the contemporary cultural landscape, showcasing a fusion of historical DNA with futuristic soundscapes that pulsate with a distinct energy.

Top Brand Affinities

Report Date: 2025-09-08

Matmos cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, ITALY. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,258 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Mixcloud, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matmos score 2.87% — Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:14,147

Engagements:406

Rate:2.9%

Posts:1,489

Avg Likes:406

Avg Comments:6

Avg Views:1,258

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,147 · Engagements 406 · Rate 2.9% Posts 1,489 · Views 1,258 · Avg Likes 406 · Avg Comments 6 · Avg Views 1,258	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 29% 35-44: 21% 45-64: 10%	Largest: 25-34 (37%); next: 18-24 (29%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (38%) UNITED KINGDOM (9%) ITALY (8%) CANADA (6%) MEXICO (6%)	Top regions: UNITED STATES (38%), UNITED KINGDOM (9%), ITALY (8%)
Platform Engagement	Instagram: 371 avg likes/post · Youtube: 1,258 avg views/post	Best reach: Youtube 1,258 avg views; best engagement: Instagram 371 avg likes

Top Brand Affinities

MOOG

Score: 106.52

Mixcloud

Score: 61.47

Ableton

Score: 43.26

Grindr

Score: 17.69

Akai

Score: 15.98

Schwartz's

Score: 13.68

Xerox

Score: 13.25

Atmos

Score: 10.79

Hurley

Score: 10.73

Arduino

Score: 10.50

Flickr

Score: 10.45

Kickstarter

Score: 9.83

Brand	Category	Score
MOOG		106.52
Mixcloud		61.47
Ableton		43.26
Grindr		17.69
Akai		15.98
Schwartz's		13.68
Xerox		13.25
Atmos		10.79
Hurley		10.73
Arduino		10.50
Flickr		10.45
Kickstarter		9.83
Sennheiser		9.48
SoundCloud		8.73
Tate Modern		8.50
Holden		6.94
Vivienne Westwood		6.55
Nixon		6.34
Spotify Music		6.31
Paramount Pictures		6.03
Pfizer		5.25
Oculus		4.98
Heinz		4.84
Warner Bros		4.33
Emporium		4.01
Pixar		3.94
Beats Electronics		3.94
Philips		3.74
Polaroid		3.69
Panasonic		3.61
Gatorade		3.46
Lollapalooza		3.42
Columbia Pictures		3.39
Paypal		3.20
Showtime		3.19
Kodak		3.02
Tinder		2.95
Mulberry		2.94
Airbnb		2.94
Intel		2.84
Pantone Inc		2.83
MTV		2.75
Skoda		2.70
BBC		2.70
Garnier		2.59
Busch		2.56
Nickelodeon		2.43
Coachella		2.36
Amazon		2.32
Cadillac		2.20