Mathew Jonson

Mathew Jonson — electronic artist from CA.

Mathew Jonson is celebrated for his unique voice in electronic dance music, with tracks instantly recognizable as his own while showcasing a diverse range of…

Influence: 50.74% Fanbase: 28.84% Trending: 61.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 271.23% • Very Strong

As of 2025-09-08

51,874

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:06:48 UTC

Genres

electronicdancemicrohousegerman technominimal technotech houseelectronictechno

Biography

Mathew Jonson is celebrated for his unique voice in electronic dance music, with tracks instantly recognizable as his own while showcasing a diverse range of musicality. Known for his support of his musical family through various groups and labels, Jonson has collaborated with artists such as Moby, The Chemical Brothers, and Nelly Furtado. Over the years, he has continued to evolve his sound, with recent projects including remixes for Paul St. Hilaire + Rhauder and releases under his new alias Freedom Engine.

With a career spanning over eighteen years, Mathew Jonson has solidified his reputation as a talented and versatile artist in the electronic music scene. From his early debut with ‘New Identity’ to recent releases like “A Box Full Of Magic” under Freedom Engine, Jonson’s music continues to captivate audiences with its blend of populism and intricate musicality. His contributions to the industry through collaborations and label work reflect his dedication to nurturing his musical community and pushing the boundaries of electronic dance music.

Top Brand Affinities

Report Date: 2025-09-08

Mathew Jonson resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, GERMANY, UNITED KINGDOM. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,238 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Allen & Heath, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mathew Jonson score 1.66% — Moderate bucket.

Brand: Allen & HeathBrand: MOOGBrand: Mixcloud

Followers:51,874

Engagements:862

Rate:1.7%

Posts:216

Avg Likes:860

Avg Comments:47

Avg Views:2,238

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,874 · Engagements 862 · Rate 1.7% Posts 216 · Views 2,238 · Avg Likes 860 · Avg Comments 47 · Avg Views 2,238	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 28% 35-44: 18% 45-64: 10%	Largest: 25-34 (44%); next: 18-24 (28%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (11%) GERMANY (10%) UNITED KINGDOM (10%) SPAIN (10%) ITALY (9%)	Top regions: UNITED STATES (11%), GERMANY (10%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 820 avg likes/post · Youtube: 2,238 avg views/post	Best reach: Youtube 2,238 avg views; best engagement: Instagram 820 avg likes

Top Brand Affinities

Allen & Heath

Score: 271.23

MOOG

Score: 214.70

Mixcloud

Score: 137.85

Ableton

Score: 118.64

Pioneer

Score: 72.50

Akai

Score: 67.34

SoundCloud

Score: 30.71

Launchpad

Score: 28.97

Sennheiser

Score: 27.52

Akg

Score: 19.21

Pro Tools

Score: 17.68

Trancefamily

Score: 16.80

Brand	Category	Score
Allen & Heath		271.23
MOOG		214.70
Mixcloud		137.85
Ableton		118.64
Pioneer		72.50
Akai		67.34
SoundCloud		30.71
Launchpad		28.97
Sennheiser		27.52
Akg		19.21
Pro Tools		17.68
Trancefamily		16.80
Tomorrowland		14.28
Atmos		10.99
Garnier		10.75
Beats Electronics		9.98
Amazon Music		7.72
Spotify Music		7.40
Tate Modern		7.08
Arduino		7.06
Jagermeister		5.95
Stüssy		5.30
Coachella		4.14
Holden		3.96
Carhartt		3.62
Warner Bros		3.48
Heineken		3.21
Heinz		3.18
Leica		3.08
Lollapalooza		2.73
Matrix		2.59
Red Bull		2.54
Yamaha		2.51
Kodak		2.49
Aperol		2.29
MTV		2.22
musical.ly		2.19
Paramount Pictures		2.03
Polaroid		1.95
Guinness		1.86
Budweiser		1.76
BBC		1.70
New Balance		1.69
ASICS		1.69
The North Face		1.58
GoPro		1.43
Fujifilm		1.35
Ray-Ban		1.33
Tesla Motors		1.31
KitKat		1.30