Matheus & Kauan Brand Affinity ranks highest Brahma at 75.45% . Very Strong. Score DMDB 73.27% | Fanbase 70.45%

Matheus & Kauan — pop artist from BR.

Matheus and Kauan, brothers from Itapuranga, Goiás, have pursued music as a profession since a young age, building a repertoire of successful songs recorded by…

Matheus & Kauan

Superstar

Country: BR | Gender: male | Artist ID: 11e81bc8-f52a-1296-9548-a0369fe50396

Find Artist

Genres

poppop nacionalsertanejo popagronejoasian poplatinsertanejosertanejo universitarioarrocha

Influential: 73.27% Fanbase: 70.45% Trending: 74.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 75.45% • Very Strong

As of 2025-09-09

20,816,636

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.27% | Fanbase 70.45% | Trending 74.68% | CAREER STAGE: SUPERSTAR

Biography

Matheus and Kauan, brothers from Itapuranga, Goiás, have pursued music as a profession since a young age, building a repertoire of successful songs recorded by notable artists like Jorge & Mateus, Luan Santana, and Bruno & Marrone. With over 15 years in the industry, the duo continues to grow and gain recognition, even receiving a Grammy Latino nomination in 2022 for Best Sertanejo Album.

Known for hits such as "O Nosso Santo Bateu," "Decide Aí," and "Te Assumi Pro Brasil," Matheus & Kauan have amassed millions of streams on various platforms. In 2025, they returned to their sertanejo roots with the audiovisual project "Envolvente," releasing new tracks like "Ilusão de Ótica" featuring Ana Castela and "Me Ama Mesmo."

Report Date: 2025-09-09

Matheus & Kauan engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, PORTUGAL, UNITED STATES. The fan base skews heavily female (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (119,100 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Brahma, Ambev, ChilliBeans, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matheus & Kauan score 0.12% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: ChilliBeans

Followers:20,816,636

Engagements:24,686

Rate:0.1%

Posts:10,072

Avg Likes:23,946

Avg Comments:261

Avg Views:128,545

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,816,636 · Engagements 24,686 · Rate 0.1% Posts 10,072 · Views 128,545 · Avg Likes 23,946 · Avg Comments 261 · Avg Views 128,545	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 35-44: 7% 13-17: 6%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	BRAZIL (95%) PORTUGAL (2%) UNITED STATES (1%) AFGHANISTAN (1%) ARGENTINA (0%)	Top regions: BRAZIL (95%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 12,611 avg likes/post · Tiktok: 119,100 avg views/post · Youtube: 9,445 avg views/post	Best reach: Tiktok 119,100 avg views; best engagement: Instagram 12,611 avg likes

Top Brand Affinities

Brahma

Score: 75.45

Ambev

Score: 25.31

ChilliBeans

Score: 20.14

Jequiti

Score: 19.59

Boticario

Score: 17.64

Citi

Score: 16.41

Lojas Renner

Score: 14.42

Colorama

Score: 10.51

Sarar

Score: 9.13

Riachuelo

Score: 9.06

Itaipava

Score: 8.38

Banco Bradesco

Score: 8.22

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Top Brand Affinities

Brand	Category	Score
Brahma		75.45
Ambev		25.31
ChilliBeans		20.14
Jequiti		19.59
Boticario		17.64
Citi		16.41
Lojas Renner		14.42
Colorama		10.51
Sarar		9.13
Riachuelo		9.06
Itaipava		8.38
Banco Bradesco		8.22
Eudora		7.93
Havaianas		7.46
Moda Praia		7.33
Xerox		6.80
Avon		3.98
Mary Kay		3.56
Pfizer		3.39
Lollapalooza		3.32
Budweiser		2.75
Heineken		2.47
Mitsubishi		1.58
Pixar		1.30
Xiaomi		1.19
Nutella		1.19
Pandora		1.17
shein		1.02
SheInside		0.89
Chevrolet		0.88
DC Entertainment		0.88
Netflix		0.84
Volkswagen		0.73
Lego		0.70
Coca-Cola		0.67
Honda		0.67
Ray-Ban		0.66
Spotify Music		0.57
Prada		0.56
musical.ly		0.55
Walt Disney		0.54
PlayStation		0.46
MAC Cosmetics		0.45
Chanel		0.44
HBO		0.43
Yamaha		0.42
McDonald's		0.40
Marvel Entertainment		0.38
Google		0.38
Vans		0.38