Mat Zo

Mat Zo — electronic artist from GB.

Mat Zo, known for his intricate and genre-blending style, rose to fame with his debut single “No Hassle” at 16. His diverse career includes producing drum ‘n’…

Influence: 60.13% Fanbase: 46.37% Trending: 67.01% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 244.13% • Very Strong

As of 2025-09-08

99,835

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:50 UTC

Genres

electroniccomplextroedmelectro housepop danceprogressive housedanceprogressive trancetranceuplifting tranceelectronic

Biography

Mat Zo, known for his intricate and genre-blending style, rose to fame with his debut single “No Hassle” at 16. His diverse career includes producing drum ‘n’ bass as MRSA and achieving critical acclaim with his debut album, Damage Control (2013), featuring Grammy-nominated tracks like “Only For You.”

In 2014, Mat founded MAD ZOO and released his second album, Self Assemble (2016), reflecting a departure from mainstream EDM and a commitment to genreless, well-produced music. Through collaborations and remixes for artists like Halsey and Ellie Goulding, he continues to tour globally and curate MAD ZOO in Los Angeles.

Top Brand Affinities

Report Date: 2025-09-08

Mat Zo has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, MEXICO. A heavily male (85%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,250 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Trancefamily, iHeartRaves, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mat Zo score 0.76% — Low bucket.

Brand: TrancefamilyBrand: iHeartRavesBrand: Mixcloud

Followers:99,835

Engagements:761

Rate:0.8%

Posts:1,263

Avg Likes:756

Avg Comments:43

Avg Views:1,250

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 99,835 · Engagements 761 · Rate 0.8% Posts 1,263 · Views 1,250 · Avg Likes 756 · Avg Comments 43 · Avg Views 1,250	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 42% 35-44: 9% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (42%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (6%) MEXICO (5%) CANADA (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (6%), MEXICO (5%)
Platform Engagement	Instagram: 666 avg likes/post · Youtube: 1,250 avg views/post	Best reach: Youtube 1,250 avg views; best engagement: Instagram 666 avg likes

Top Brand Affinities

Trancefamily

Score: 244.13

iHeartRaves

Score: 89.42

Mixcloud

Score: 52.29

Ableton

Score: 50.56

Phase One

Score: 47.04

Pioneer

Score: 46.68

Tomorrowland

Score: 26.68

MOOG

Score: 24.43

Akai

Score: 20.11

SoundCloud

Score: 15.39

Coachella

Score: 13.51

Pro Tools

Score: 10.46

Brand	Category	Score
Trancefamily		244.13
iHeartRaves		89.42
Mixcloud		52.29
Ableton		50.56
Phase One		47.04
Pioneer		46.68
Tomorrowland		26.68
MOOG		24.43
Akai		20.11
SoundCloud		15.39
Coachella		13.51
Pro Tools		10.46
Sennheiser		10.03
Amazon Music		9.35
Lollapalooza		8.15
Beats Electronics		8.00
Atmos		7.64
Jameson		7.31
RAZER		5.77
Spotify Music		5.49
Pacific Northwest Wonderland		5.29
Need for Speed		4.45
Coors		4.11
NHL		4.00
Verizon		3.99
Mortal Kombat		3.99
Final Fantasy		3.96
Nvidia		3.86
Gundam		3.59
MTV		3.51
Oculus		3.50
Grand Theft Auto		3.48
ASUS		3.30
Acura		3.22
NFL		3.19
Budweiser		3.17
Summit Entertainment		3.13
Heineken		2.91
Comedy Central		2.86
Monster Beverage		2.70
Matrix		2.67
Pokemon Go		2.66
Nintendo		2.66
Showtime		2.63
Activision Blizzard		2.57
Star Wars		2.55
Red Bull		2.55
Kodak		2.49
Ubisoft		2.48
Aston Martin		2.33