Mastodon

Mastodon — rock artist from US.

Atlanta's Mastodon emerged in 1999 as a pioneering force in American metal, blending stoner, sludge, hardcore, prog, and more into their genre-defying sound.…

Influence: 67.85% Fanbase: 59.78% Trending: 71.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 81.14% • Very Strong

As of 2025-09-09

839,088

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:29:58 UTC

Genres

rockhard rockmetalalternative metalnu metalmetalstoner metalsludge metalprogressive sludgeatlanta metalprogressive groove metalprogressive metal

Biography

Atlanta's Mastodon emerged in 1999 as a pioneering force in American metal, blending stoner, sludge, hardcore, prog, and more into their genre-defying sound. With intricate instrumentation and concept albums like 2004's Leviathan, based on Moby Dick, the band quickly gained critical acclaim and commercial success. Their evolution continued with 2017's Grammy-nominated Emperor of Sand and the 2021 release of the expansive Hushed and Grim, showcasing their diverse influences and musical growth.

Mastodon's journey from Relapse Records to Warner Bros. has solidified their status as one of the leading acts in the New Wave of American Heavy Metal movement. Their discography, including standout albums like Blood Mountain and Crack the Skye, has garnered Grammy nominations and widespread recognition for their innovative approach to metal music. With their latest single "Floods of Triton" in collaboration with Lamb of God, Mastodon remains at the forefront of the metal scene, celebrating their legacy while continuing to push boundaries in their sound.

Top Brand Affinities

Report Date: 2025-09-09

Mastodon draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (87%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 56,358 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ampeg, MOOG, Live Nation makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mastodon score 1.26% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Live Nation

Followers:839,088

Engagements:10,543

Rate:1.3%

Posts:1,359

Avg Likes:10,357

Avg Comments:238

Avg Views:60,595

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 839,088 · Engagements 10,543 · Rate 1.3% Posts 1,359 · Views 60,595 · Avg Likes 10,357 · Avg Comments 238 · Avg Views 60,595	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 31% 35-44: 15% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (31%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED STATES (33%) BRAZIL (9%) UNITED KINGDOM (5%) NIGERIA (4%) CANADA (4%)	Top regions: UNITED STATES (33%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 7,201 avg likes/post · Tiktok: 4,237 avg views/post · Youtube: 56,358 avg views/post	Best reach: Youtube 56,358 avg views; best engagement: Instagram 7,201 avg likes

Top Brand Affinities

Ampeg

Score: 81.14

MOOG

Score: 24.80

Live Nation

Score: 23.93

Akg

Score: 16.46

Sennheiser

Score: 14.96

Pro Tools

Score: 14.70

Bloodborne

Score: 13.24

Borderlands

Score: 8.41

Amazon Music

Score: 7.85

Fallout

Score: 7.82

Ableton

Score: 6.62

Capcom

Score: 6.58

Brand	Category	Score
Ampeg		81.14
MOOG		24.80
Live Nation		23.93
Akg		16.46
Sennheiser		14.96
Pro Tools		14.70
Bloodborne		13.24
Borderlands		8.41
Amazon Music		7.85
Fallout		7.82
Ableton		6.62
Capcom		6.58
Diablo		6.56
Pilsner Urquell		6.54
Mortal Kombat		6.19
Columbia Pictures		5.82
Bandai Namco		5.81
Spotify Music		5.78
Jagermeister		5.77
Bethesda Softworks		5.72
Resident Evil		5.67
God of War		5.64
Kickstarter		5.44
Comedy Central		4.93
Star Wars		4.90
The Witcher		4.88
Sega		4.76
Final Fantasy		4.38
Movistar		4.23
NHL		4.23
Jack Daniels		3.89
Warner Bros		3.80
AMC		3.76
Nintendo		3.71
Verizon		3.63
Coors		3.63
Guinness		3.57
Taco Bell		3.54
Showtime		3.45
Gundam		3.39
WWE		3.28
Carhartt		3.18
HBO		3.14
Dr. Martens		3.09
Activision Blizzard		2.97
Hot Wheels		2.88
Budweiser		2.87
Harley-Davidson		2.81
Prismacolor		2.80
Transformers		2.80