Master KG
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,450,132
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:37 UTC
Genres
Biography
Master KG resonates most with 25-34 & 18-24 audiences and shows durable presence in SOUTH AFRICA, UNITED STATES, INDIA. With a heavily male (74%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (115,402 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Woolworths, Hennessy, Colgate makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,450,132 · Engagements 59,897 · Rate 1.7% Posts 126 · Views 115,402 · Avg Likes 62,953 · Avg Comments 485 · Avg Views 115,402 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 18-24: 38% 35-44: 8% 13-17: 3% |
Largest: 25-34 (50%); next: 18-24 (38%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
SOUTH AFRICA (41%) UNITED STATES (12%) INDIA (8%) KENYA (7%) ZIMBABWE (6%) |
Top regions: SOUTH AFRICA (41%), UNITED STATES (12%), INDIA (8%) |
| Platform Engagement | Instagram: 59,386 avg likes/post · Youtube: 115,402 avg views/post | Best reach: Youtube 115,402 avg views; best engagement: Instagram 59,386 avg likes |
Top Brand Affinities
Woolworths
Hennessy
Colgate
Emporium
TOM FORD
Lacoste
Bacardi
FOREX
ASOS
Monster Beverage
shein
Heineken
| Brand | Category | Score |
|---|---|---|
| Woolworths | 13.76 | |
| Hennessy | 6.76 | |
| Colgate | 6.50 | |
| Emporium | 3.15 | |
| TOM FORD | 3.12 | |
| Lacoste | 3.06 | |
| Bacardi | 3.06 | |
| FOREX | 2.89 | |
| ASOS | 2.88 | |
| Monster Beverage | 2.54 | |
| shein | 2.51 | |
| Heineken | 2.42 | |
| SheInside | 2.19 | |
| Vogue | 2.12 | |
| Timberland | 2.08 | |
| Sprite | 2.05 | |
| Herbalife | 2.05 | |
| SoundCloud | 1.99 | |
| Burberry | 1.94 | |
| Fenty beauty | 1.88 | |
| Dolce & Gabbana | 1.85 | |
| BBC | 1.82 | |
| H&M | 1.68 | |
| The North Face | 1.67 | |
| Rolex | 1.61 | |
| Paypal | 1.58 | |
| New Balance | 1.57 | |
| Versace | 1.50 | |
| KFC | 1.45 | |
| Mercedes-Benz | 1.38 | |
| Beats Electronics | 1.37 | |
| Prada | 1.32 | |
| NBA | 1.32 | |
| Bentley | 1.32 | |
| The Olympic Games | 1.30 | |
| Coachella | 1.28 | |
| Hyundai | 1.27 | |
| Spotify Music | 1.26 | |
| Pepsi | 1.21 | |
| Forever 21 | 1.20 | |
| Lamborghini | 1.18 | |
| Converse | 1.17 | |
| Guess | 1.17 | |
| Supreme | 1.11 | |
| Los Angeles Lakers | 1.11 | |
| L'Oréal Paris | 1.10 | |
| Zara | 1.06 | |
| Calvin Klein | 1.05 | |
| Huda Beauty | 0.99 | |
| MAC Cosmetics | 0.98 |
Official Profiles
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LoginArtist: Master KG
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
