Massive Attack
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,201,244
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-11-07 00:48:50 UTC
Genres
Biography
In 1998, Massive Attack released "Mezzanine," which achieved commercial success and critical acclaim. The departure of Vowles led to Del Naja and Marshall continuing as a duo, collaborating with artists like David Bowie. Over the years, Massive Attack released several albums and EPs, exploring different musical styles and working on film scores under various pseudonyms. Their most recent work includes the 2016 EP "Ritual Spirit," showcasing collaborations with artists like Tricky and Roots Manuva.
Massive Attack resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 20,183 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Mixcloud, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,201,244 · Engagements 16,615 · Rate 1.4% Posts 547 · Views 20,183 · Avg Likes 16,582 · Avg Comments 265 · Avg Views 20,183 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 30% 35-44: 18% 45-64: 8% |
Largest: 25-34 (41%); next: 18-24 (30%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (9%) UNITED KINGDOM (6%) RUSSIA (5%) ITALY (5%) |
Top regions: UNITED STATES (17%), BRAZIL (9%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 16,096 avg likes/post · Youtube: 20,183 avg views/post | Best reach: Youtube 20,183 avg views; best engagement: Instagram 16,096 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ableton
Ampeg
Akai
Tate Modern
Pro Tools
Pioneer
Sennheiser
Selfridges
Vivienne Westwood
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| MOOG | 46.96 | |
| Mixcloud | 30.06 | |
| Ableton | 25.09 | |
| Ampeg | 21.72 | |
| Akai | 18.74 | |
| Tate Modern | 14.09 | |
| Pro Tools | 12.76 | |
| Pioneer | 11.47 | |
| Sennheiser | 11.02 | |
| Selfridges | 8.68 | |
| Vivienne Westwood | 7.44 | |
| Marks & Spencer | 7.21 | |
| SoundCloud | 5.58 | |
| Warner Bros | 5.28 | |
| Campari | 5.05 | |
| Leica | 4.87 | |
| Loewe | 4.78 | |
| Beats Electronics | 4.62 | |
| Spotify Music | 4.39 | |
| Tesco | 3.84 | |
| MTV | 3.75 | |
| Kodak | 3.62 | |
| Columbia Pictures | 3.48 | |
| Fujifilm | 3.45 | |
| Dr. Martens | 3.40 | |
| Lollapalooza | 3.30 | |
| Matrix | 3.27 | |
| Topshop | 3.05 | |
| Carhartt | 3.01 | |
| Olympus | 2.99 | |
| Polaroid | 2.97 | |
| Lego | 2.90 | |
| Martini | 2.75 | |
| Star Wars | 2.64 | |
| ASOS | 2.59 | |
| Guinness | 2.53 | |
| Pantone Inc | 2.52 | |
| Coachella | 2.51 | |
| BBC | 2.41 | |
| Tinder | 2.40 | |
| Baileys | 2.28 | |
| Montblanc | 2.24 | |
| Lush | 2.23 | |
| HBO | 2.20 | |
| Paramount Pictures | 2.08 | |
| Vogue | 2.05 | |
| Sunnies Studios | 1.98 | |
| Showtime | 1.96 | |
| Sony | 1.96 | |
| Aperol | 1.96 |
Official Profiles
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LoginArtist: Massive Attack
The map shows every radio station that aired Massive Attack today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 9,735,362
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
7,974,499 | 81.91% |
| [+] |
Yandex |
1,499,211 | 15.40% |
| [+] |
Pandora |
259,144 | 2.66% |
| [+] |
Jiosaavn |
2,508 | 0.03% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-07 23:00 UTC | Massive Attack, Tash Sultana, Weezer, Yo La Tengo, Mogwai, RY X, James, Stereolab, Él Mató a un Policía Motorizado, Otoboke Beaver, Fcukers, Fother Muckers | Parque Ciudad Empresarial | Santiago, Chile | |
| 2025-11-08 03:00 UTC | Fauna Primavera 2025 | Parque Ciudad Empresarial | Huechuraba, Chile | — |
