Massive Attack Brand Affinity ranks highest MOOG at 46.96% . Very Strong. Score DMDB 71.95% | Fanbase 68.00%

Massive Attack — hip-hop & rap artist from GB.

Massive Attack, formed in 1987 by Andrew "Mushroom" Vowles, Grant "Daddy G" Marshall, and Robert del Naja, emerged from the Wild Bunch collective, known for…

Massive Attack

Superstar

Country: GB | Artist ID: 11e81bbf-8a88-a208-83ef-a0369fe50396

Find Artist

Genres

hip-hop & raptrip hopelectronicelectronicdowntempoelectronicabig beat

Influential: 71.95% Fanbase: 68.00% Trending: 73.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 46.96% • Very Strong

As of 2025-09-09

1,201,244

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.95% | Fanbase 68.00% | Trending 73.92% | CAREER STAGE: SUPERSTAR

Biography

Massive Attack, formed in 1987 by Andrew "Mushroom" Vowles, Grant "Daddy G" Marshall, and Robert del Naja, emerged from the Wild Bunch collective, known for their diverse musical styles. Their debut album, "Blue Lines," released in 1991, received critical acclaim. The group's second album, "Protection," followed in 1994, featuring collaborations with various artists.

In 1998, Massive Attack released "Mezzanine," which achieved commercial success and critical acclaim. The departure of Vowles led to Del Naja and Marshall continuing as a duo, collaborating with artists like David Bowie. Over the years, Massive Attack released several albums and EPs, exploring different musical styles and working on film scores under various pseudonyms. Their most recent work includes the 2016 EP "Ritual Spirit," showcasing collaborations with artists like Tricky and Roots Manuva.

Report Date: 2025-09-09

Massive Attack resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 20,183 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Mixcloud, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Massive Attack score 1.38% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:1,201,244

Engagements:16,615

Rate:1.4%

Posts:547

Avg Likes:16,582

Avg Comments:265

Avg Views:20,183

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,201,244 · Engagements 16,615 · Rate 1.4% Posts 547 · Views 20,183 · Avg Likes 16,582 · Avg Comments 265 · Avg Views 20,183	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 30% 35-44: 18% 45-64: 8%	Largest: 25-34 (41%); next: 18-24 (30%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (17%) BRAZIL (9%) UNITED KINGDOM (6%) RUSSIA (5%) ITALY (5%)	Top regions: UNITED STATES (17%), BRAZIL (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 16,096 avg likes/post · Youtube: 20,183 avg views/post	Best reach: Youtube 20,183 avg views; best engagement: Instagram 16,096 avg likes

Top Brand Affinities

MOOG

Score: 46.96

Mixcloud

Score: 30.06

Ableton

Score: 25.09

Ampeg

Score: 21.72

Akai

Score: 18.74

Tate Modern

Score: 14.09

Pro Tools

Score: 12.76

Pioneer

Score: 11.47

Sennheiser

Score: 11.02

Selfridges

Score: 8.68

Vivienne Westwood

Score: 7.44

Marks & Spencer

Score: 7.21

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Top Brand Affinities

Brand	Category	Score
MOOG		46.96
Mixcloud		30.06
Ableton		25.09
Ampeg		21.72
Akai		18.74
Tate Modern		14.09
Pro Tools		12.76
Pioneer		11.47
Sennheiser		11.02
Selfridges		8.68
Vivienne Westwood		7.44
Marks & Spencer		7.21
SoundCloud		5.58
Warner Bros		5.28
Campari		5.05
Leica		4.87
Loewe		4.78
Beats Electronics		4.62
Spotify Music		4.39
Tesco		3.84
MTV		3.75
Kodak		3.62
Columbia Pictures		3.48
Fujifilm		3.45
Dr. Martens		3.40
Lollapalooza		3.30
Matrix		3.27
Topshop		3.05
Carhartt		3.01
Olympus		2.99
Polaroid		2.97
Lego		2.90
Martini		2.75
Star Wars		2.64
ASOS		2.59
Guinness		2.53
Pantone Inc		2.52
Coachella		2.51
BBC		2.41
Tinder		2.40
Baileys		2.28
Montblanc		2.24
Lush		2.23
HBO		2.20
Paramount Pictures		2.08
Vogue		2.05
Sunnies Studios		1.98
Showtime		1.96
Sony		1.96
Aperol		1.96