Massimo Pericolo

Massimo Pericolo — pop artist from IT.

Massimo Pericolo has emerged as one of the most exciting surprises in the recent music scene, showcasing his prowess as a top lyricist among the new…

Influence: 53.32% Fanbase: 37.52% Trending: 61.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 58.29% • Very Strong

As of 2025-09-09

1,317,198

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:46 UTC

Genres

poppophip-hop & raphip-hop/rapitalian hip hopcontemporary hip hophip hopmetaltrap metal italiana

Biography

Massimo Pericolo has emerged as one of the most exciting surprises in the recent music scene, showcasing his prowess as a top lyricist among the new generation. With a unique ability to seamlessly transition from raw realism to irony in his seemingly simple yet deeply resonant lyrics, he has captivated listeners and critics alike. From his 2019 debut album "Scialla Semper" (Double Platinum) to the subsequent chart-topping release "Solo Tutto," Pericolo has garnered widespread acclaim, with hits like "Stupido," "7 miliardi," "Amici," "Polo Nord," and "Air Force" solidifying his place in Italian rap history. Returning in 2023 with the album "Le Cose Cambiano," he is set to perform a sold-out concert at the Forum di Assago.

Massimo Pericolo is a standout figure in the contemporary music landscape, known for his exceptional lyricism and ability to connect with audiences through his honest and witty storytelling. With a successful track record including hits such as "Stupido" and "Polo Nord," his albums "Scialla Semper" and "Solo Tutto" have been met with critical and commercial success. Anticipation is high for his upcoming album "Le Cose Cambiano," set to be presented at a sold-out concert at the Forum di Assago in 2023, further solidifying his position as a leading force in Italian rap music.

Top Brand Affinities

Report Date: 2025-09-09

Massimo Pericolo has momentum with 18-24 & 25-34 audiences—particularly in ITALY, SWITZERLAND, UNITED STATES. A heavily male (80%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 181,727 avg views per post, and Instagram keeps engagement compounding. Audience overlap with OVS, Napapijri, Roberto Cavalli Newborn signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Massimo Pericolo score 3.14% — Very Strong bucket.

Brand: OVSBrand: NapapijriBrand: Roberto Cavalli Newborn

Followers:1,317,198

Engagements:41,313

Rate:3.1%

Posts:267

Avg Likes:40,967

Avg Comments:281

Avg Views:207,527

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,317,198 · Engagements 41,313 · Rate 3.1% Posts 267 · Views 207,527 · Avg Likes 40,967 · Avg Comments 281 · Avg Views 207,527	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 8% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	ITALY (91%) SWITZERLAND (2%) UNITED STATES (1%) GERMANY (1%) UNITED KINGDOM (1%)	Top regions: ITALY (91%), SWITZERLAND (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 35,583 avg likes/post · Tiktok: 25,800 avg views/post · Youtube: 181,727 avg views/post	Best reach: Youtube 181,727 avg views; best engagement: Instagram 35,583 avg likes

Top Brand Affinities

OVS

Score: 58.29

Napapijri

Score: 42.04

Roberto Cavalli Newborn

Score: 28.86

Etro

Score: 26.68

Warner Music

Score: 25.35

Elisabetta Franchi

Score: 22.17

Palm Angels

Score: 15.57

Calzedonia

Score: 15.24

Superga

Score: 13.60

Campari

Score: 11.53

Peroni

Score: 10.95

Stone Island

Score: 10.74

Brand	Category	Score
OVS		58.29
Napapijri		42.04
Roberto Cavalli Newborn		28.86
Etro		26.68
Warner Music		25.35
Elisabetta Franchi		22.17
Palm Angels		15.57
Calzedonia		15.24
Superga		13.60
Campari		11.53
Peroni		10.95
Stone Island		10.74
Kappa		10.23
Stella McCartney		9.79
Fred Perry		9.72
Dolce & Gabbana		9.06
JACQUEMUS		8.65
Marni		8.30
Dsquared		7.65
Emporio Armani		7.26
Kiko		6.95
Alexander McQueen		6.77
Arezzo		6.77
Foot Locker		6.63
Pirelli		6.21
United Colors of Benetton		6.07
Alfa Romeo		6.04
Moncler		5.99
Vivienne Westwood		5.91
Pull&Bear		5.73
Loewe		5.58
Stüssy		5.36
Ryanair		5.36
Ableton		4.62
Husqvarna Motorcycles		4.58
Max Mara		4.56
Miu Miu		4.55
Supreme		4.35
Carhartt		4.21
Selfiegram		3.96
The North Face		3.91
Polaroid		3.63
Daniel Wellington		3.47
Pantone Inc		3.33
Vans		3.30
BALMAIN		3.25
Stradivarius		3.17
Versace		3.17
Dr. Martens		3.07
Polo Ralph Lauren		3.03