Massari

Massari

Country: LB | Gender: male

Influence: 60.36% Fanbase: 51.57% Trending: 64.76% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ELIE SAAB • 18.26% • Very Strong

As of 2025-09-09

1,380,716

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:36 UTC

Genres

popdance popcanadian poplebanese popmainstream popr&b, funk & soulr&b/soulcontemporary r&belectronicdance

Biography

Born in Beirut on December 10, 1980, Sari Abboud, known by his stage name Massari, emigrated with his family to Canada during Lebanon's Civil War. Adopting the name Massari in 2001, he gained recognition with his debut single "Spitfire" before releasing his self-titled album in 2005, which went gold in Canada and charted globally. Despite label disputes, he continued to release successful singles, with his third album, "Tune In," arriving in 2018 and featuring collaborations with artists like Tory Lanez and Shaggy. Massari's musical style blends Middle Eastern influences with R&B and hip-hop elements, earning him multiple number one hits in Lebanon, such as "I See the Dream (Badna Salam)" in 2020.

Throughout his career, Massari has navigated label changes and industry challenges to establish himself as a prominent figure in the music scene. Following the success of his early singles and albums, he focused on live performances while preparing for his later releases. With a devoted international following, Massari's music resonates with audiences due to its fusion of traditional Middle Eastern sounds with contemporary Western music styles. His ability to craft catchy melodies and heartfelt lyrics has solidified his position as a respected artist in both Lebanon and Canada, with his songs consistently reaching the top of the charts and showcasing his dedication to creating impactful music.

Massari Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Massari indexes high with fans in the 25-34 range in LEBANON, UNITED STATES, BRAZIL. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 7,329 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward ELIE SAAB, Nakd, REVOLVE, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Massari when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Massari score 0.53%Low bucket.
Brand: ELIE SAABBrand: NakdBrand: REVOLVE
Followers:1,380,716
Engagements:7,329
Rate:0.5%
Posts:136
Views:0
Avg Likes:7,329
Avg Comments:195
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,380,716 · Engagements 7,329 · Rate 0.5%
Posts 136 · Views 0 · Avg Likes 7,329 · Avg Comments 195 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 50%
18-24: 33%
35-44: 11%
13-17: 4%
Largest: 25-34 (50%); next: 18-24 (33%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries LEBANON (11%)
UNITED STATES (8%)
BRAZIL (5%)
EGYPT (5%)
INDIA (4%)
Top regions: LEBANON (11%), UNITED STATES (8%), BRAZIL (5%)
Platform Engagement Instagram: 7,329 avg likes/post best engagement: Instagram 7,329 avg likes

Top Brand Affinities

ELIE SAAB
Score: 18.26
Nakd
Score: 14.63
REVOLVE
Score: 9.88
Jumeirah
Score: 8.01
Jimmy Choo
Score: 6.85
JACQUEMUS
Score: 6.65
OOTD Magazine
Score: 6.02
Estee Lauder
Score: 5.80
Milani Cosmetics
Score: 5.77
Christian Louboutin
Score: 5.69
TOM FORD
Score: 5.54
Tim Hortons
Score: 5.06
Brand Category Score
ELIE SAAB 18.26
Nakd 14.63
REVOLVE 9.88
Jumeirah 8.01
Jimmy Choo 6.85
JACQUEMUS 6.65
OOTD Magazine 6.02
Estee Lauder 5.80
Milani Cosmetics 5.77
Christian Louboutin 5.69
TOM FORD 5.54
Tim Hortons 5.06
ASOS 5.03
Smashbox 4.97
BALMAIN 4.92
boohoo 4.87
NORDSTROM 4.72
Coach 4.45
Kylie Cosmetics 4.43
Lancôme 4.33
Harrods 4.28
BH Cosmetics 4.20
Steve Madden 4.11
Nespresso 3.85
Kiko 3.82
Miu Miu 3.53
Hilton 3.47
Stradivarius 3.45
Wella 3.41
Valentino 3.35
Marc Jacobs 3.28
GIVENCHY 3.26
Hermès 3.26
Huda Beauty 3.19
Olaplex 3.12
Lindt 3.11
Summit Entertainment 3.11
NARS Cosmetics 3.10
Warner Bros 3.05
Sunnies Studios 2.94
Bulgari 2.94
Armani 2.91
Bershka 2.87
Babybump 2.76
Dolce & Gabbana 2.72
Make Up For Ever 2.67
Pull&Bear 2.67
Rolex 2.58
Benefit Cosmetics 2.57
Versace 2.57

Official Profiles

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Artist: Massari

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Massari today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-13)

Total: 441,947

PLATFORM TOTAL %
Spotify Spotify 433,698 98.13%
Pandora Pandora 8,249 1.87%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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