Born in Beirut on December 10, 1980, Sari Abboud, known by his stage name Massari, emigrated with his family to Canada during Lebanon's Civil War. Adopting the name Massari in 2001, he gained recognition with his debut single "Spitfire" before releasing his self-titled album in 2005, which went gold in Canada and charted globally. Despite label disputes, he continued to release successful singles, with his third album, "Tune In," arriving in 2018 and featuring collaborations with artists like Tory Lanez and Shaggy. Massari's musical style blends Middle Eastern influences with R&B and hip-hop elements, earning him multiple number one hits in Lebanon, such as "I See the Dream (Badna Salam)" in 2020.
Throughout his career, Massari has navigated label changes and industry challenges to establish himself as a prominent figure in the music scene. Following the success of his early singles and albums, he focused on live performances while preparing for his later releases. With a devoted international following, Massari's music resonates with audiences due to its fusion of traditional Middle Eastern sounds with contemporary Western music styles. His ability to craft catchy melodies and heartfelt lyrics has solidified his position as a respected artist in both Lebanon and Canada, with his songs consistently reaching the top of the charts and showcasing his dedication to creating impactful music.