Massari
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,380,716
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:36 UTC
Genres
Biography
Throughout his career, Massari has navigated label changes and industry challenges to establish himself as a prominent figure in the music scene. Following the success of his early singles and albums, he focused on live performances while preparing for his later releases. With a devoted international following, Massari's music resonates with audiences due to its fusion of traditional Middle Eastern sounds with contemporary Western music styles. His ability to craft catchy melodies and heartfelt lyrics has solidified his position as a respected artist in both Lebanon and Canada, with his songs consistently reaching the top of the charts and showcasing his dedication to creating impactful music.
Massari indexes high with fans in the 25-34 range in LEBANON, UNITED STATES, BRAZIL. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 7,329 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward ELIE SAAB, Nakd, REVOLVE, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Massari when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,380,716 · Engagements 7,329 · Rate 0.5% Posts 136 · Views 0 · Avg Likes 7,329 · Avg Comments 195 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 18-24: 33% 35-44: 11% 13-17: 4% |
Largest: 25-34 (50%); next: 18-24 (33%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
LEBANON (11%) UNITED STATES (8%) BRAZIL (5%) EGYPT (5%) INDIA (4%) |
Top regions: LEBANON (11%), UNITED STATES (8%), BRAZIL (5%) |
| Platform Engagement | Instagram: 7,329 avg likes/post | best engagement: Instagram 7,329 avg likes |
Top Brand Affinities
ELIE SAAB
Nakd
REVOLVE
Jumeirah
Jimmy Choo
JACQUEMUS
OOTD Magazine
Estee Lauder
Milani Cosmetics
Christian Louboutin
TOM FORD
Tim Hortons
| Brand | Category | Score |
|---|---|---|
| ELIE SAAB | 18.26 | |
| Nakd | 14.63 | |
| REVOLVE | 9.88 | |
| Jumeirah | 8.01 | |
| Jimmy Choo | 6.85 | |
| JACQUEMUS | 6.65 | |
| OOTD Magazine | 6.02 | |
| Estee Lauder | 5.80 | |
| Milani Cosmetics | 5.77 | |
| Christian Louboutin | 5.69 | |
| TOM FORD | 5.54 | |
| Tim Hortons | 5.06 | |
| ASOS | 5.03 | |
| Smashbox | 4.97 | |
| BALMAIN | 4.92 | |
| boohoo | 4.87 | |
| NORDSTROM | 4.72 | |
| Coach | 4.45 | |
| Kylie Cosmetics | 4.43 | |
| Lancôme | 4.33 | |
| Harrods | 4.28 | |
| BH Cosmetics | 4.20 | |
| Steve Madden | 4.11 | |
| Nespresso | 3.85 | |
| Kiko | 3.82 | |
| Miu Miu | 3.53 | |
| Hilton | 3.47 | |
| Stradivarius | 3.45 | |
| Wella | 3.41 | |
| Valentino | 3.35 | |
| Marc Jacobs | 3.28 | |
| GIVENCHY | 3.26 | |
| Hermès | 3.26 | |
| Huda Beauty | 3.19 | |
| Olaplex | 3.12 | |
| Lindt | 3.11 | |
| Summit Entertainment | 3.11 | |
| NARS Cosmetics | 3.10 | |
| Warner Bros | 3.05 | |
| Sunnies Studios | 2.94 | |
| Bulgari | 2.94 | |
| Armani | 2.91 | |
| Bershka | 2.87 | |
| Babybump | 2.76 | |
| Dolce & Gabbana | 2.72 | |
| Make Up For Ever | 2.67 | |
| Pull&Bear | 2.67 | |
| Rolex | 2.58 | |
| Benefit Cosmetics | 2.57 | |
| Versace | 2.57 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-13)
Total: 441,947
| PLATFORM | TOTAL | % | |
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433,698 | 98.13% |
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8,249 | 1.87% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















