Mason
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
8,446
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-28 23:15:10 UTC
Genres
Biography
In 2016, Mason signed with Island Records and collaborated with Azealia Banks before parting ways due to controversial comments made by Banks. He then worked with U.K. grime artists Stefflon Don, featuring them on his successful single "Fashion Killa (Papapapa)" and later mixing the Toolroom Miami Poolside album in the same year. Throughout his career, Mason has showcased his diverse talents as a DJ, producer, and violinist, consistently pushing boundaries in the electronic music scene.
Mason maintains consistent pull among 25-34 & 18-24 audiences across SOUTH AFRICA, UNITED KINGDOM, NETHERLANDS. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 398 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,446 · Engagements 17 · Rate 0.2% Posts 290 · Views 398 · Avg Likes 15 · Avg Comments 1 · Avg Views 398 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 57% 18-24: 30% 35-44: 9% 45-64: 2% |
Largest: 25-34 (57%); next: 18-24 (30%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
SOUTH AFRICA (77%) UNITED KINGDOM (7%) NETHERLANDS (4%) UNITED STATES (2%) IRELAND (1%) |
Top regions: SOUTH AFRICA (77%), UNITED KINGDOM (7%), NETHERLANDS (4%) |
| Platform Engagement | Tiktok: 398 avg views/post | Best reach: Tiktok 398 avg views; best engagement: Tiktok 15 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Mason
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 05:00 UTC | Mason | Animal Language Kafe Rave | Amsterdam, Netherlands | — |
