Masiwei

Masiwei — hip-hop & rap artist from CN.

Influence: 49.04% Fanbase: 18.69% Trending: 64.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 25.45% • Very Strong

As of 2025-09-08

476,926

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:15 UTC

Genres

hip-hop & raphip-hop/rapchinese hip hopcontemporary hip hophip hoptrap

Biography

马思唯，被誉为中国Hip-Hop界突破性明星说唱组合Higher Brothers的团队领袖之一，自21岁出道以来已发布4张个人Mixtape和多张合作专辑，在全球范围内创造了巨大影响。他与Higher Brothers合作的作品不断引发热潮，试听次数超过2.5亿次，并与国际艺人如Schoolboy Q、Denzel Curry、Soulja Boy等合作，成功打入西方音乐市场。马思唯以音乐为马，为中国说唱文化赢得国际认可，成为引领中国Hip-Hop走向世界的先锋。

马思唯通过作品展现了真正Made In China的顶级Hip-hop音乐风格，帮助Higher Brothers获得网易云2018年度最佳说唱团体称号。他的单曲与合作专辑不断获得成功，包括与Snoop Dogg合作的《Friends and Foes》，成为首个与欧美rapper共同为美剧打造主题曲的中国rapper，展现了其音乐跨界合作的影响力。马思唯在2020年发布热门专辑《黑马王子》，并于2021年推出第二张个人专辑《黑马》，继续以音乐为媒介，将中国说唱文化推向国际舞台。

Top Brand Affinities

Report Date: 2025-09-08

Masiwei resonates with 18-24 & 25-34 audiences and sustains presence in TAIWAN, UNITED STATES, HONG KONG SAR CHINA. The demographic is heavily male (74%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 9,683 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Casetify, Adidas Y-3, Thom Browne maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Masiwei score 1.13% — Moderate bucket.

Brand: CasetifyBrand: Adidas Y-3Brand: Thom Browne

Followers:476,926

Engagements:5,366

Rate:1.1%

Posts:351

Avg Likes:5,352

Avg Comments:87

Avg Views:9,683

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 476,926 · Engagements 5,366 · Rate 1.1% Posts 351 · Views 9,683 · Avg Likes 5,352 · Avg Comments 87 · Avg Views 9,683	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 9% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	TAIWAN (24%) UNITED STATES (23%) HONG KONG SAR CHINA (9%) MALAYSIA (8%) JAPAN (4%)	Top regions: TAIWAN (24%), UNITED STATES (23%), HONG KONG SAR CHINA (9%)
Platform Engagement	Instagram: 5,154 avg likes/post · Youtube: 9,683 avg views/post	Best reach: Youtube 9,683 avg views; best engagement: Instagram 5,154 avg likes

Top Brand Affinities

Casetify

Score: 25.45

Adidas Y-3

Score: 24.47

Thom Browne

Score: 20.32

Stüssy

Score: 18.51

New Era

Score: 17.32

GENTLE MONSTER

Score: 16.31

Maison Margiela

Score: 15.38

Alexander Wang

Score: 15.09

Palm Angels

Score: 14.34

Supreme

Score: 12.78

Stone Island

Score: 11.04

Acne Studios

Score: 10.99

Brand	Category	Score
Casetify		25.45
Adidas Y-3		24.47
Thom Browne		20.32
Stüssy		18.51
New Era		17.32
GENTLE MONSTER		16.31
Maison Margiela		15.38
Alexander Wang		15.09
Palm Angels		14.34
Supreme		12.78
Stone Island		11.04
Acne Studios		10.99
Brandy Melville		10.89
Paul Smith		8.68
Champion		8.42
Kappa		7.98
Loewe		5.85
Sneakerhead		5.67
UNIQLO		5.58
Bandai Namco		5.47
Coach		5.46
Balenciaga		5.33
Vivienne Westwood		5.27
Carhartt		5.17
Ableton		5.00
G-shock		4.74
Hennessy		4.45
Moncler		4.14
Gundam		4.10
Converse		3.94
Vans		3.91
Fendi		3.55
SoundCloud		3.52
The North Face		3.46
Fila		3.35
Gucci		3.34
Los Angeles Lakers		3.33
League of Legends		3.29
Timberland		3.10
Yves Saint Laurent		3.01
Burberry		2.86
Aston Martin		2.84
New Balance		2.82
Nike		2.68
Louis Vuitton		2.67
Urban Outfitters		2.65
Fujifilm		2.64
Coachella		2.55
Kodak		2.51
Bulgari		2.50