Mary Lattimore
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
37,523
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:42:06 UTC
Genres
Biography
Originally hailing from Asheville, North Carolina, Lattimore gained prominence in the Philadelphia underground music scene before embarking on a successful solo career. Her collaborations with artists such as Jeff Zeigler have resulted in critically acclaimed releases like Slant of Light. Over the years, she has expanded her sound and repertoire, incorporating new instruments and inviting collaborations from diverse musicians. Lattimore's latest album, Goodbye, Hotel Arkada, released in October 2023 by Ghostly International, further demonstrates her growth as a versatile and innovative musician.
Mary Lattimore draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, BRAZIL. The skew is heavily male (68%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 24,286 avg views per post, with Youtube sustaining the conversation. Audience adjacency to MOOG, Mixcloud, Ampeg makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,523 · Engagements 842 · Rate 2.2% Posts 8,983 · Views 24,286 · Avg Likes 813 · Avg Comments 31 · Avg Views 24,286 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 25% 35-44: 22% 45-64: 12% |
Largest: 25-34 (38%); next: 18-24 (25%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (49%) CANADA (6%) BRAZIL (6%) UNITED KINGDOM (6%) FRANCE (4%) |
Top regions: UNITED STATES (49%), CANADA (6%), BRAZIL (6%) |
| Platform Engagement | Instagram: 396 avg likes/post · Youtube: 24,286 avg views/post | Best reach: Youtube 24,286 avg views; best engagement: Youtube 417 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ampeg
Ableton
Hurley
bonappetitmag
Hasselblad
Schwartz's
Akai
Amazon Music
Kickstarter
Sennheiser
| Brand | Category | Score |
|---|---|---|
| MOOG | 96.26 | |
| Mixcloud | 54.59 | |
| Ampeg | 30.55 | |
| Ableton | 22.89 | |
| Hurley | 14.66 | |
| bonappetitmag | 13.81 | |
| Hasselblad | 11.89 | |
| Schwartz's | 11.33 | |
| Akai | 11.20 | |
| Amazon Music | 11.08 | |
| Kickstarter | 9.62 | |
| Sennheiser | 9.03 | |
| Spotify Music | 8.99 | |
| Pro Tools | 8.45 | |
| Paramount Pictures | 7.86 | |
| Atmos | 7.73 | |
| SoundCloud | 6.88 | |
| Xerox | 6.56 | |
| Heinz | 6.38 | |
| Holden | 5.95 | |
| Nixon | 5.61 | |
| Walgreens | 5.58 | |
| Coachella | 5.44 | |
| Vivienne Westwood | 5.30 | |
| Kodak | 5.25 | |
| Polaroid | 5.00 | |
| Leica | 4.89 | |
| Campari | 4.29 | |
| Emporium | 4.07 | |
| Airbnb | 3.96 | |
| Pixar | 3.89 | |
| Showtime | 3.70 | |
| Oculus | 3.69 | |
| Paypal | 3.66 | |
| Tinder | 3.25 | |
| Beats Electronics | 3.22 | |
| Lollapalooza | 3.14 | |
| Columbia Pictures | 3.00 | |
| Warner Bros | 2.84 | |
| Panasonic | 2.76 | |
| Fujifilm | 2.74 | |
| Skoda | 2.73 | |
| Mulberry | 2.73 | |
| Nickelodeon | 2.69 | |
| Philips | 2.47 | |
| Urban Outfitters | 2.45 | |
| Aperol | 2.44 | |
| Adobe | 2.44 | |
| Busch | 2.37 | |
| Cadillac | 2.36 |
Official Profiles
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LoginArtist: Mary Lattimore
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-06 03:30 UTC | Yasmin Williams | Otis A. Singletary Center for the Arts | Lexington, United States | |
| 2026-02-06 03:30 UTC | Mary Lattimore, Yasmin Williams | Singletary Center | Lexington, United States | |
| 2026-02-15 04:00 UTC | Julianna Barwick, Mary Lattimore | SID THE CAT AUDITORIUM | South Pasadena, United States | |
| 2026-02-16 04:00 UTC | Julianna Barwick, Mary Lattimore | Great American Music Hall | San Francisco, United States | |
| 2026-02-18 04:00 UTC | Julianna Barwick, Mary Lattimore | The Crocodile - Old Location | Seattle, United States | |
| 2026-03-13 03:00 UTC | Julianna Barwick, Mary Lattimore | Thalia Hall | Chicago, United States | |
| 2026-03-18 02:00 UTC | Julianna Barwick, Mary Lattimore | The Great Hall | Toronto, Canada | |
| 2026-03-21 03:00 UTC | Julianna Barwick, Mary Lattimore | First Unitarian Church | Philadelphia, United States | |
| 2026-04-12 02:30 UTC | Julianna Barwick, Mary Lattimore | EartH | London, United Kingdom |
