Mary J. Blige Brand Affinity ranks highest Warner Music at 27.88% . Very Strong. Score DMDB 75.33% | Fanbase 70.69%

Mary J. Blige — pop artist from US.

Mary J. Blige is a renowned artist, actress, producer, and entrepreneur with a career spanning multiple decades. She has achieved significant success with…

Mary J. Blige

Superstar

Country: US | Gender: female | Artist ID: 11e81bc7-962f-dbc8-82c6-a0369fe50396

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Genres

popdance poppophip popr&b, funk & soulr&burban contemporaryneo soulr&b/soulcontemporary r&bhip-hop & rappop rap

Influential: 75.33% Fanbase: 70.69% Trending: 77.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 27.88% • Very Strong

As of 2025-09-09

11,684,833

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.33% | Fanbase 70.69% | Trending 77.65% | CAREER STAGE: SUPERSTAR

Biography

Mary J. Blige is a renowned artist, actress, producer, and entrepreneur with a career spanning multiple decades. She has achieved significant success with eight multi-platinum albums and has been honored with nine GRAMMY® Awards, an Emmy award, two Academy Award nominations, two Golden Globe nominations, and a SAG nomination. In October 2024, she is set to be inducted into the Rock and Roll Hall of Fame.

Inspired by legends such as Aretha Franklin, Chaka Khan, and Gladys Knight, Blige emerged with a distinctive style that blends hip-hop, soul, and candid lyrics. Her debut album, What’s the 411? in 1992, marked the beginning of her influential career. Over the years, she has continued to evolve and redefine R&B, culminating in her 15th studio album, Good Morning Gorgeous, released in February 2022. The album garnered six Grammy nominations in 2023, showcasing her enduring impact on the music industry.

Report Date: 2025-09-09

Mary J. Blige resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, NIGERIA. With a heavily female (62%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (122,550 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Warner Music, Live Nation, True Religion makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mary J. Blige score 0.50% — Low bucket.

Brand: Warner MusicBrand: Live NationBrand: True Religion

Followers:11,684,833

Engagements:57,882

Rate:0.5%

Posts:1,205

Avg Likes:56,010

Avg Comments:1,720

Avg Views:131,321

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,684,833 · Engagements 57,882 · Rate 0.5% Posts 1,205 · Views 131,321 · Avg Likes 56,010 · Avg Comments 1,720 · Avg Views 131,321	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 33% 35-44: 16% 45-64: 6%	Largest: 25-34 (41%); next: 18-24 (33%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (51%) BRAZIL (8%) NIGERIA (3%) FRANCE (3%) ITALY (3%)	Top regions: UNITED STATES (51%), BRAZIL (8%), NIGERIA (3%)
Platform Engagement	Instagram: 40,647 avg likes/post · Tiktok: 122,550 avg views/post · Youtube: 8,771 avg views/post	Best reach: Tiktok 122,550 avg views; best engagement: Instagram 40,647 avg likes

Top Brand Affinities

Warner Music

Score: 27.88

Live Nation

Score: 27.08

True Religion

Score: 18.28

Giuseppe Zanotti Design

Score: 17.00

Amazon Music

Score: 14.89

WNBA

Score: 14.41

Palm Angels

Score: 12.56

Alexander Wang

Score: 12.40

New Era

Score: 11.88

Marni

Score: 11.73

Macy's

Score: 10.82

Benihana

Score: 9.80

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Top Brand Affinities

Brand	Category	Score
Warner Music		27.88
Live Nation		27.08
True Religion		18.28
Giuseppe Zanotti Design		17.00
Amazon Music		14.89
WNBA		14.41
Palm Angels		12.56
Alexander Wang		12.40
New Era		11.88
Marni		11.73
Macy's		10.82
Benihana		9.80
JACQUEMUS		9.51
Champion		9.47
Steve Madden		9.04
Alexander McQueen		8.46
Maison Margiela		8.07
Christian Louboutin		6.71
Coach		6.37
boohoo		6.28
iHeartRadio Music Awards		6.17
NBC		5.93
ASOS		5.65
Jimmy Choo		5.39
TOM FORD		5.27
Hennessy		5.18
MTV		5.16
ESPN		5.07
KARL LAGERFELD		4.99
Loewe		4.78
Timberland		4.71
CNN		4.53
BALMAIN		4.46
Moncler		4.46
Fenty beauty		4.41
FashionNova		4.05
Marc Jacobs		3.97
Urban Outfitters		3.86
OLD NAVY		3.77
Moschino		3.54
NFL		3.25
Forever 21		3.24
Nickelodeon		3.21
Calvin Klein		3.20
Sneakerhead		3.16
Carhartt		3.14
Hermès		2.88
GAP		2.88
Target		2.87
Versace		2.82