Marvvila

Marvvila — latin artist from BR.

Marvvila, de Bento Ribeiro, Rio de Janeiro, é a nova promessa do pagode pela Warner Music Brasil. Com início na igreja e participação no The Voice Brasil aos…

Influence: 53.64% Fanbase: 33.52% Trending: 63.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 52.56% • Very Strong

As of 2025-09-09

4,438,203

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:10 UTC

Genres

latinpagode novolatinsamba

Biography

Marvvila, de Bento Ribeiro, Rio de Janeiro, é a nova promessa do pagode pela Warner Music Brasil. Com início na igreja e participação no The Voice Brasil aos 17 anos, a cantora já colaborou com nomes como Belo, Péricles e Ferrugem. Em 2022, apresentou o TVZ Ao Vivo e lançou singles de sucesso, alcançando 57 milhões de reproduções online. Em 2023, Marvvila estará no Big Brother Brasil e seu canal no YouTube é youtube.com/marvvila.

Top Brand Affinities

Report Date: 2025-09-09

Marvvila builds repeat engagement among 25-34 & 18-24 audiences throughout BRAZIL, UNITED STATES, ANGOLA. With a heavily male (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (80,300 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Brahma, Itaipava, Lojas Renner point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marvvila score 0.59% — Low bucket.

Brand: BrahmaBrand: ItaipavaBrand: Lojas Renner

Followers:4,438,203

Engagements:26,322

Rate:0.6%

Posts:3,503

Avg Likes:25,729

Avg Comments:296

Avg Views:86,407

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,438,203 · Engagements 26,322 · Rate 0.6% Posts 3,503 · Views 86,407 · Avg Likes 25,729 · Avg Comments 296 · Avg Views 86,407	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 42% 35-44: 10% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (42%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) ANGOLA (0%) PORTUGAL (0%) AUSTRALIA (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), ANGOLA (0%)
Platform Engagement	Instagram: 18,058 avg likes/post · Tiktok: 80,300 avg views/post · Youtube: 6,107 avg views/post	Best reach: Tiktok 80,300 avg views; best engagement: Instagram 18,058 avg likes

Top Brand Affinities

Brahma

Score: 52.56

Itaipava

Score: 18.77

Lojas Renner

Score: 16.60

Cacau Show

Score: 13.07

Danone

Score: 12.45

Banco Bradesco

Score: 11.68

Colorama

Score: 10.59

Moda Praia

Score: 9.74

Havaianas

Score: 9.39

Riachuelo

Score: 9.27

Xerox

Score: 8.81

Boticario

Score: 8.30

Brand	Category	Score
Brahma		52.56
Itaipava		18.77
Lojas Renner		16.60
Cacau Show		13.07
Danone		12.45
Banco Bradesco		11.68
Colorama		10.59
Moda Praia		9.74
Havaianas		9.39
Riachuelo		9.27
Xerox		8.81
Boticario		8.30
Amstel		5.92
Eudora		5.74
Barber Shop Connect		4.95
Budweiser		4.24
Mary Kay		3.92
Avon		3.79
Heineken		3.66
NBC		2.89
Lollapalooza		2.59
Fila		2.50
shein		2.40
Lacoste		2.40
Carrefour		2.30
SheInside		2.19
Spotify Music		1.73
Oakley		1.46
Mitsubishi		1.29
L'Oréal Paris		1.27
Pandora		1.14
musical.ly		1.12
UFC		1.11
Pixar		1.10
FIFA		1.07
Vogue		1.04
Puma		0.99
Coca-Cola		0.99
Nutella		0.97
Huda Beauty		0.97
DC Entertainment		0.94
NBA		0.94
Red Bull		0.88
Pepsi		0.85
Chanel		0.83
Netflix		0.80
Beats Electronics		0.65
Nike		0.63
Adidas		0.60
GoPro		0.58