Marvin Sapp

Marvin Sapp — spirituals artist from US.

Marvin Sapp, a former member of gospel group Commissioned, launched a successful solo career in the mid-'90s, known for his passionate delivery and…

Influence: 64.36% Fanbase: 50.34% Trending: 71.37% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 27.36% • Very Strong

As of 2025-09-08

1,575,892

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:30:41 UTC

Genres

spiritualschristiangospel

Biography

Marvin Sapp, a former member of gospel group Commissioned, launched a successful solo career in the mid-'90s, known for his passionate delivery and incorporation of R&B and smooth jazz elements into his music. With a discography including chart-topping albums like Be Exalted (2005) and the gold-selling Thirsty (2007), Sapp has earned multiple Dove and BET awards, as well as 11 Grammy nominations. His solo journey began with a self-titled album in 1996, following his time with Commissioned, and has since spanned multiple acclaimed releases, including Close (2017) and Substance (2022).

Originally recruited for Commissioned as a lesser-known artist, Marvin Sapp established himself as a prominent figure in gospel music after the group's dissolution in 1995. Hailing from Grand Rapids, Michigan, Sapp's solo career took off with his debut album in 1996, produced by former Commissioned member Fred Hammond. Over the years, Sapp has continued to deliver impactful music, with highlights such as his 2010 album Here I Am and the chart-topping You Shall Live in 2015. His collaborative efforts with R&B artist R. Kelly on the single "Listen" and subsequent album Close in 2017 further solidified his position as a respected and influential voice in the gospel music scene.

Top Brand Affinities

Report Date: 2025-09-08

Marvin Sapp reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. The base is heavily female (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,403 avg views per post); Instagram layers on depth and replies. The audience sits near WNBA, MOOG, Shea Moisture, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marvin Sapp score 0.03% — Low bucket.

Brand: WNBABrand: MOOGBrand: Shea Moisture

Followers:1,575,892

Engagements:528

Rate:0.0%

Posts:5,356

Avg Likes:528

Avg Comments:41

Avg Views:1,403

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,575,892 · Engagements 528 · Rate 0.0% Posts 5,356 · Views 1,403 · Avg Likes 528 · Avg Comments 41 · Avg Views 1,403	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 30% 35-44: 18% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (30%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (67%) BRAZIL (8%) SOUTH AFRICA (4%) NIGERIA (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (67%), BRAZIL (8%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 450 avg likes/post · Youtube: 1,403 avg views/post	Best reach: Youtube 1,403 avg views; best engagement: Instagram 450 avg likes

Top Brand Affinities

WNBA

Score: 27.36

MOOG

Score: 16.58

Shea Moisture

Score: 14.52

Amazon Music

Score: 11.57

Pro Tools

Score: 9.71

Steve Madden

Score: 9.18

Verizon

Score: 8.41

Delta

Score: 7.88

Coach

Score: 7.62

Ableton

Score: 7.57

boohoo

Score: 7.56

Macy's

Score: 7.23

Brand	Category	Score
WNBA		27.36
MOOG		16.58
Shea Moisture		14.52
Amazon Music		11.57
Pro Tools		9.71
Steve Madden		9.18
Verizon		8.41
Delta		7.88
Coach		7.62
Ableton		7.57
boohoo		7.56
Macy's		7.23
ASOS		6.66
iHeartRadio Music Awards		6.31
CNN		6.16
NORDSTROM		5.75
OLD NAVY		5.64
Publix		5.16
Chick-fil-A		4.96
ESPN		4.77
Free People		4.73
Bethesda Softworks		4.39
Urban Outfitters		4.33
Los Angeles Lakers		4.30
FedEx		4.09
Christian Louboutin		4.07
Forever 21		3.95
NBC		3.72
Hennessy		3.62
FashionNova		3.47
TOM FORD		3.40
Philips		3.37
Walmart		3.30
NFL		3.20
Gatorade		3.08
Barber Shop Connect		3.01
Dr. Martens		2.99
Fendi		2.97
Paramount Pictures		2.87
NARS Cosmetics		2.84
Target		2.70
Kodak		2.66
Nickelodeon		2.64
GAP		2.64
Timberland		2.61
Fenty beauty		2.59
MTV		2.53
Lululemon Athletica		2.38
Amazon		2.31
New Balance		2.28