MARUV

MARUV — pop artist from UA.

MARUV, an award-winning multiplatinum international singer, songwriter, and sound producer, claimed the title of Best Artist from CIS at the 2019 MTV EMA. Her…

Influence: 65.50% Fanbase: 59.57% Trending: 68.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 27.09% • Very Strong

As of 2025-09-08

1,667,630

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:42:58 UTC

Genres

poppoprussian popukrainian popindie popelectronicdancerussian dance pop

Biography

MARUV, an award-winning multiplatinum international singer, songwriter, and sound producer, claimed the title of Best Artist from CIS at the 2019 MTV EMA. Her hit "Drunk Groove" dominated international radio and Shazam charts across multiple countries for 18 weeks.

Following the success of "Drunk Groove," MARUV's subsequent single "Focus On Me" continues to climb the charts and captivate audiences with her diverse sound, blending elements of insanity, provocation, softness, and lyricism. Additionally, she has explored Latin music with the release of two singles in Spanish, showcasing her versatility and artistry.

Top Brand Affinities

Report Date: 2025-09-08

MARUV engages 18-24 & 25-34 audiences with repeatable results in RUSSIA, UKRAINE, UNITED STATES. The fan base skews heavily male (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (31,500 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Aeroflot, TOM FORD, Dolce & Gabbana, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MARUV score 0.25% — Low bucket.

Brand: AeroflotBrand: TOM FORDBrand: Dolce & Gabbana

Followers:1,667,630

Engagements:4,150

Rate:0.2%

Posts:2,245

Avg Likes:4,009

Avg Comments:124

Avg Views:42,662

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,667,630 · Engagements 4,150 · Rate 0.2% Posts 2,245 · Views 42,662 · Avg Likes 4,009 · Avg Comments 124 · Avg Views 42,662	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 38% 35-44: 12% 13-17: 5%	Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	RUSSIA (40%) UKRAINE (23%) UNITED STATES (5%) POLAND (4%) BELARUS (2%)	Top regions: RUSSIA (40%), UKRAINE (23%), UNITED STATES (5%)
Platform Engagement	Instagram: 2,789 avg likes/post · Tiktok: 31,500 avg views/post · Youtube: 11,162 avg views/post	Best reach: Tiktok 31,500 avg views; best engagement: Instagram 2,789 avg likes

Top Brand Affinities

Aeroflot

Score: 27.09

TOM FORD

Score: 2.91

Dolce & Gabbana

Score: 2.91

The Witcher

Score: 2.85

Matrix

Score: 2.39

ASOS

Score: 2.35

Vogue

Score: 2.18

Boeing

Score: 2.16

Victoria's Secret

Score: 1.90

Bershka

Score: 1.88

Armani

Score: 1.86

GIVENCHY

Score: 1.64

Brand	Category	Score
Aeroflot		27.09
TOM FORD		2.91
Dolce & Gabbana		2.91
The Witcher		2.85
Matrix		2.39
ASOS		2.35
Vogue		2.18
Boeing		2.16
Victoria's Secret		1.90
Bershka		1.88
Armani		1.86
GIVENCHY		1.64
Snapseed		1.64
Versace		1.62
Aperol		1.62
KFC		1.44
Balenciaga		1.40
Christian Dior		1.35
Zara		1.34
FIFA		1.23
H&M		1.23
Bellagio		1.22
Huawei		1.19
Coca-Cola		1.17
Pepsi		1.17
Reebok		1.15
NYX Cosmetics		1.15
Lexus		1.12
UFC		1.11
Gucci		1.10
Prada		1.08
Calvin Klein		1.08
Xiaomi		1.01
Guess		1.01
Levi's		0.98
Chanel		0.98
Tesla Motors		0.97
L'Oréal Paris		0.95
Tiffany & Co		0.95
Lego		0.95
SWAROVSKI		0.94
Puma		0.91
Pandora		0.90
Yves Saint Laurent		0.89
Mazda		0.88
Polaroid		0.84
HBO		0.83
Louis Vuitton		0.81
Sony		0.80
Subaru		0.80