Marty
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-08
98,162
Social Media Followers
As of 2025-11-08
00:00:00
Hours Airplay
2025-12-31 02:04:37 UTC
Genres
Biography
Marty engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, NIGERIA, CANADA. The fan base skews heavily male (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (228 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Akai, Pro Tools, Chick-fil-A, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 98,162 · Engagements 228 · Rate 0.2% Posts 131 · Views 0 · Avg Likes 228 · Avg Comments 28 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 27% 35-44: 18% 13-17: 4% |
Largest: 25-34 (48%); next: 18-24 (27%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (84%) NIGERIA (2%) CANADA (2%) SOUTH AFRICA (1%) BRAZIL (1%) |
Top regions: UNITED STATES (84%), NIGERIA (2%), CANADA (2%) |
| Platform Engagement | Instagram: 228 avg likes/post | best engagement: Instagram 228 avg likes |
Top Brand Affinities
Akai
Pro Tools
Chick-fil-A
New Era
Amazon Music
ESPN
Publix
Champion
SoundCloud
American Airlines
Pioneer
Verizon
| Brand | Category | Score |
|---|---|---|
| Akai | 20.20 | |
| Pro Tools | 17.08 | |
| Chick-fil-A | 12.44 | |
| New Era | 11.98 | |
| Amazon Music | 10.49 | |
| ESPN | 8.39 | |
| Publix | 8.06 | |
| Champion | 6.79 | |
| SoundCloud | 6.59 | |
| American Airlines | 6.32 | |
| Pioneer | 5.65 | |
| Verizon | 5.50 | |
| iHeartRadio Music Awards | 5.41 | |
| Beats Electronics | 5.28 | |
| Spotify Music | 5.23 | |
| Ableton | 5.23 | |
| Kroger | 5.08 | |
| Taco Bell | 4.80 | |
| Los Angeles Lakers | 4.59 | |
| Acura | 4.53 | |
| Nice Kicks | 4.22 | |
| NFL | 4.12 | |
| Busch | 4.06 | |
| Walmart | 4.05 | |
| Amway | 3.93 | |
| Gatorade | 3.91 | |
| Sneakerhead | 3.80 | |
| WWE | 3.66 | |
| NBA | 3.66 | |
| American Eagle | 3.57 | |
| OLD NAVY | 3.45 | |
| Target | 3.45 | |
| Barber Shop Connect | 3.42 | |
| NBC | 3.33 | |
| Stüssy | 3.14 | |
| Chipotle Mexican Grill | 3.06 | |
| Kodak | 2.76 | |
| Dr. Martens | 2.71 | |
| Columbia Pictures | 2.71 | |
| Urban Outfitters | 2.65 | |
| MTV | 2.64 | |
| Timberland | 2.61 | |
| Chrysler | 2.60 | |
| A Game of Tones | 2.60 | |
| GAP | 2.49 | |
| Vans | 2.45 | |
| Carhartt | 2.41 | |
| The Olympic Games | 2.39 | |
| Forever 21 | 2.34 | |
| Nickelodeon | 2.33 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 197,567
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 03:00 UTC | ZICO, Marty, PE'Z, Kolab, Elian, Axel K, NikitA, Gust, Lorem, Fraîche, Blass, Alexandro, Encoded Data, Antho SPG, fraiche | Mas de Jonquerolles | Saint-Rémy-de-Provence, France |















