Martin Ikin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
48,727
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:34:46 UTC
Genres
Biography
Martin Ikin, formerly known by aliases like DJ Mayhem and Soul Purpose, has established himself as a leading figure in the electronic music scene. With a career spanning decades, he has released music on numerous labels and garnered accolades for his productions. Ikin's expertise extends beyond music production, as he is a trained studio engineer and skilled jazz pianist. His remix credits feature collaborations with renowned artists such as Clean Bandit, Masters At Work, and MK, further solidifying his reputation as a versatile and talented musician.
Martin Ikin indexes high with fans in the 25-34 range in UNITED KINGDOM, UNITED STATES, SPAIN. The skew is heavily male (79%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 525 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Pioneer, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Martin Ikin when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,727 · Engagements 525 · Rate 1.1% Posts 659 · Views 0 · Avg Likes 525 · Avg Comments 75 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 52% 35-44: 21% 18-24: 21% 45-64: 4% |
Largest: 25-34 (52%); next: 35-44 (21%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (25%) UNITED STATES (16%) SPAIN (7%) BRAZIL (7%) ITALY (6%) |
Top regions: UNITED KINGDOM (25%), UNITED STATES (16%), SPAIN (7%) |
| Platform Engagement | Instagram: 525 avg likes/post | best engagement: Instagram 525 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
iHeartRaves
MOOG
Trancefamily
Sennheiser
SoundCloud
Warner Music
Tomorrowland
Amazon Music
Akai
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 162.92 | |
| Pioneer | 140.06 | |
| Ableton | 73.89 | |
| iHeartRaves | 54.56 | |
| MOOG | 37.46 | |
| Trancefamily | 36.97 | |
| Sennheiser | 32.09 | |
| SoundCloud | 31.85 | |
| Warner Music | 26.73 | |
| Tomorrowland | 26.32 | |
| Amazon Music | 22.72 | |
| Akai | 20.07 | |
| Vauxhall | 17.92 | |
| Spotify Music | 10.94 | |
| Beats Electronics | 10.91 | |
| All Saints | 10.42 | |
| Grey Goose | 9.83 | |
| Pro Tools | 8.25 | |
| Coachella | 7.47 | |
| Jagermeister | 6.10 | |
| Stüssy | 5.47 | |
| Lollapalooza | 4.99 | |
| iHeartRadio Music Awards | 4.97 | |
| Smirnoff | 3.74 | |
| Summit Entertainment | 3.16 | |
| Bacardi | 3.04 | |
| Red Bull | 3.04 | |
| BBC | 2.95 | |
| Budweiser | 2.73 | |
| Urban Outfitters | 2.73 | |
| Monster Beverage | 2.69 | |
| MTV | 2.54 | |
| Heineken | 2.47 | |
| Carhartt | 2.39 | |
| ASOS | 2.30 | |
| Garnier | 2.25 | |
| Guinness | 2.18 | |
| Dolce & Gabbana | 2.13 | |
| Sunnies Studios | 2.10 | |
| Paramount Pictures | 2.10 | |
| FashionNova | 2.04 | |
| musical.ly | 2.04 | |
| Aperol | 2.00 | |
| Dr. Martens | 1.98 | |
| GoPro | 1.91 | |
| Ferrari | 1.84 | |
| Bellagio | 1.83 | |
| Showtime | 1.82 | |
| shein | 1.77 | |
| Armani | 1.76 |
Official Profiles
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LoginArtist: Martin Ikin
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-01 05:00 UTC | Martin Ikin | The Summer Club | New York, United States |















