Marten Hørger
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
193,878
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 19:51:48 UTC
Genres
Biography
In 2022, Beatport recognized Marten as the most successful Bass House act to date, while in 2023, he was voted as the National Breakthrough Act of the Year by Faze magazine in his home country. With sold-out club tours across America, Europe, Asia, and Australia, Marten has graced the stages of major festivals like Tomorrowland, EDC, and Glastonbury, earning him the #88 spot in the DJMag Top 100 ranking in 2023.
Marten Hørger resonates most with 25-34 & 18-24 audiences and shows durable presence in GERMANY, UNITED STATES, POLAND. With a heavily male (87%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (1,131 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Pioneer, Mixcloud, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 193,878 · Engagements 896 · Rate 0.5% Posts 1,463 · Views 2,230 · Avg Likes 883 · Avg Comments 69 · Avg Views 2,230 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 36% 35-44: 14% 45-64: 4% |
Largest: 25-34 (44%); next: 18-24 (36%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
GERMANY (16%) UNITED STATES (14%) POLAND (5%) SOUTH AFRICA (5%) RUSSIA (5%) |
Top regions: GERMANY (16%), UNITED STATES (14%), POLAND (5%) |
| Platform Engagement | Instagram: 786 avg likes/post · Tiktok: 1,131 avg views/post · Youtube: 1,099 avg views/post | Best reach: Tiktok 1,131 avg views; best engagement: Instagram 786 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
Ableton
iHeartRaves
Warner Music
Trancefamily
Commerzbank
Tomorrowland
Live Nation
SoundCloud
MOOG
Akai
| Brand | Category | Score |
|---|---|---|
| Pioneer | 90.81 | |
| Mixcloud | 55.89 | |
| Ableton | 44.35 | |
| iHeartRaves | 41.33 | |
| Warner Music | 36.92 | |
| Trancefamily | 29.88 | |
| Commerzbank | 25.00 | |
| Tomorrowland | 22.36 | |
| Live Nation | 20.11 | |
| SoundCloud | 17.67 | |
| MOOG | 16.56 | |
| Akai | 16.11 | |
| Sennheiser | 14.66 | |
| Amazon Music | 10.28 | |
| Pro Tools | 10.18 | |
| Jagermeister | 8.34 | |
| Beats Electronics | 7.82 | |
| Grey Goose | 7.51 | |
| Coachella | 6.60 | |
| Spotify Music | 6.46 | |
| Lufthansa | 6.34 | |
| Seat | 6.28 | |
| Volcom | 5.38 | |
| Lollapalooza | 4.76 | |
| iHeartRadio Music Awards | 4.16 | |
| Superdry | 4.13 | |
| Red Bull | 3.63 | |
| Monster Beverage | 3.23 | |
| Leica | 3.18 | |
| Stüssy | 3.11 | |
| Lululemon Athletica | 2.87 | |
| Pull&Bear | 2.84 | |
| Carhartt | 2.83 | |
| MTV | 2.67 | |
| Emporium | 2.56 | |
| NHL | 2.49 | |
| GoPro | 2.38 | |
| Tinder | 2.32 | |
| Jack Daniels | 2.27 | |
| Aperol | 2.26 | |
| Heineken | 2.26 | |
| The North Face | 2.14 | |
| A Game of Tones | 2.04 | |
| Budweiser | 2.01 | |
| NFL | 1.97 | |
| Ubisoft | 1.92 | |
| ASOS | 1.91 | |
| Audi | 1.91 | |
| Volkswagen | 1.89 | |
| Hollister Co | 1.86 |
Official Profiles
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LoginArtist: Marten Hørger
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 06:00 UTC | Marten Hørger | Q Nightclub | Seattle, United States |















