marshmello Brand Affinity ranks highest Amazon Music at 9.73% . Very Strong. Score DMDB 86.74% | Fanbase 86.38%

marshmello — pop artist from US.

Marshmello, a GRAMMY-nominated artist known for his signature mask, has gained widespread recognition for his chart-topping singles and collaborations with…

marshmello

Superstar

Country: US | Gender: male | Artist ID: 11e81bd3-3d85-e420-9f60-a0369fe50396

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Genres

poppopelectronicedmpop dancedanceprogressive electro housebrostepelectronic

Influential: 86.74% Fanbase: 86.38% Trending: 86.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 9.73% • Very Strong

As of 2025-09-09

112,851,141

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 86.74% | Fanbase 86.38% | Trending 86.92% | CAREER STAGE: SUPERSTAR

Biography

Marshmello, a GRAMMY-nominated artist known for his signature mask, has gained widespread recognition for his chart-topping singles and collaborations with various artists. With over 13 billion streams on Spotify and more than 40 million monthly listeners, he ranks among the top 40 most streamed artists globally on the platform. Additionally, Marshmello is the third-most-subscribed artist on YouTube. Notably featured on the cover of Forbes magazine's "30 Under 30" issue, Marshmello has expanded his ventures beyond music, launching his own brand of chocolate-filled marshmallows, "Stuffed Puffs," and a children's entertainment channel called Mellodees.

One of Marshmello's recent collaborations with Khalid, "Numb," has been climbing the Billboard Hot 100 charts. His work with the Jonas Brothers on "Leave Before You Love Me" peaked at number 13 on the same chart and earned a nomination for Best Dance/Electronic Album at the 2022 Grammy Awards. Marshmello's innovative approach to music production and business endeavors continues to solidify his presence in the industry.

Report Date: 2025-09-09

marshmello speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDIA, BRAZIL. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (556,150 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Amazon Music, Pioneer, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist marshmello score 0.32% — Low bucket.

Brand: Amazon MusicBrand: PioneerBrand: Ableton

Followers:112,851,141

Engagements:365,951

Rate:0.3%

Posts:1,146

Avg Likes:362,688

Avg Comments:1,045

Avg Views:682,722

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 112,851,141 · Engagements 365,951 · Rate 0.3% Posts 1,146 · Views 682,722 · Avg Likes 362,688 · Avg Comments 1,045 · Avg Views 682,722	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 25% 13-17: 9% 35-44: 7%	Largest: 18-24 (56%); next: 25-34 (25%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (16%) INDIA (11%) BRAZIL (9%) INDONESIA (6%) RUSSIA (4%)	Top regions: UNITED STATES (16%), INDIA (11%), BRAZIL (9%)
Platform Engagement	Instagram: 328,421 avg likes/post · Tiktok: 556,150 avg views/post · Youtube: 126,572 avg views/post	Best reach: Tiktok 556,150 avg views; best engagement: Instagram 328,421 avg likes

Top Brand Affinities

Amazon Music

Score: 9.73

Pioneer

Score: 7.41

Ableton

Score: 6.30

iHeartRadio Music Awards

Score: 6.27

Tomorrowland

Score: 5.40

Oculus

Score: 3.71

NBC

Score: 3.53

Call of Duty

Score: 3.37

Hennessy

Score: 2.61

Hollister Co

Score: 2.60

Rolls-Royce

Score: 2.50

Snapseed

Score: 2.37

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Top Brand Affinities

Brand	Category	Score
Amazon Music		9.73
Pioneer		7.41
Ableton		6.30
iHeartRadio Music Awards		6.27
Tomorrowland		5.40
Oculus		3.71
NBC		3.53
Call of Duty		3.37
Hennessy		2.61
Hollister Co		2.60
Rolls-Royce		2.50
Snapseed		2.37
Xbox		2.35
Target		2.30
Lollapalooza		2.16
Dr. Martens		2.09
SoundCloud		2.06
Coachella		1.99
McLaren		1.97
Grand Theft Auto		1.93
Ubisoft		1.87
Microsoft		1.84
Gymshark		1.84
KTM		1.83
musical.ly		1.83
Showtime		1.72
FashionNova		1.69
Beats Electronics		1.69
Chipotle Mexican Grill		1.69
Pixar		1.68
Bugatti		1.67
Chrysler		1.62
PlayStation		1.57
Michael Kors		1.56
Warner Bros		1.55
Lamborghini		1.54
NFL		1.50
Ray-Ban		1.49
Vogue		1.48
Lexus		1.47
Marvel Entertainment		1.44
Los Angeles Lakers		1.42
Sneakerhead		1.41
Vans		1.31
Marvel		1.31
Spotify Music		1.31
Rolex		1.29
Sephora		1.29
Puma		1.28
Ferrari		1.27