Marlon Craft

Marlon Craft — hip-hop & rap artist from US.

Marlon Craft, a New York native, honed his heady, lyrically-driven rap style over years, blending golden-age East Coast hip-hop with jazz-infused live…

Influence: 57.73% Fanbase: 39.64% Trending: 66.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 34.68% • Very Strong

As of 2025-09-09

373,884

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:41 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopnyc raprapcontemporary hip hophip hoptrap

Biography

Marlon Craft, a New York native, honed his heady, lyrically-driven rap style over years, blending golden-age East Coast hip-hop with jazz-infused live instrumentation. His politically charged lyrics and social commentary shine through on his studio albums, Funhouse Mirror (2019) and How We Intended (2021).

Growing up in Manhattan's Hell's Kitchen, Marlon Craft, the son of a jazz musician, immersed himself in hip-hop culture while playing basketball in his teens. After self-releasing his mixtape Pieces in 2015, he continued to refine his sound with EPs and singles before signing with Sony affiliate Same Plate Entertainment for the release of his critically acclaimed debut, Funhouse Mirror. Craft's sophomore album, How We Intended, released in 2021, further solidified his reputation as a skilled wordsmith tackling issues of racism, classism, and wealth disparity.

Top Brand Affinities

Report Date: 2025-09-09

Marlon Craft is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (87%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (3,686 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Akai, Pro Tools, New Era points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marlon Craft score 0.64% — Low bucket.

Brand: AkaiBrand: Pro ToolsBrand: New Era

Followers:373,884

Engagements:2,401

Rate:0.6%

Posts:1,155

Avg Likes:2,370

Avg Comments:103

Avg Views:6,218

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 373,884 · Engagements 2,401 · Rate 0.6% Posts 1,155 · Views 6,218 · Avg Likes 2,370 · Avg Comments 103 · Avg Views 6,218	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 35% 35-44: 12% 45-64: 4%	Largest: 25-34 (45%); next: 18-24 (35%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED STATES (64%) CANADA (7%) UNITED KINGDOM (4%) AUSTRALIA (2%) GERMANY (2%)	Top regions: UNITED STATES (64%), CANADA (7%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,981 avg likes/post · Tiktok: 2,532 avg views/post · Youtube: 3,686 avg views/post	Best reach: Youtube 3,686 avg views; best engagement: Instagram 1,981 avg likes

Top Brand Affinities

Akai

Score: 34.68

Pro Tools

Score: 22.76

New Era

Score: 20.00

WNBA

Score: 14.52

Ableton

Score: 14.27

Mixcloud

Score: 12.72

Amazon Music

Score: 12.41

SoundCloud

Score: 12.36

Barstool Sports

Score: 12.19

Beats Electronics

Score: 11.97

Sneaker News

Score: 10.93

ESPN

Score: 9.01

Brand	Category	Score
Akai		34.68
Pro Tools		22.76
New Era		20.00
WNBA		14.52
Ableton		14.27
Mixcloud		12.72
Amazon Music		12.41
SoundCloud		12.36
Barstool Sports		12.19
Beats Electronics		11.97
Sneaker News		10.93
ESPN		9.01
Sole Collector		8.44
iHeartRadio Music Awards		8.22
Champion		8.16
Sneakerhead		7.31
Hennessy		7.25
Atmos		6.87
Los Angeles Lakers		6.87
Foot Locker		6.76
Spotify Music		6.62
NBA		5.82
Verizon		5.53
Pioneer		5.50
Capcom		5.50
NFL		5.23
Nice Kicks		5.00
MTV		4.78
Chick-fil-A		4.77
Bud Light		4.53
CNN		4.51
Kickstagram		4.41
Barber Shop Connect		4.35
Columbia Pictures		4.25
Mortal Kombat		4.22
Comedy Central		4.13
NHL		3.92
Timberland		3.83
Oculus		3.81
Gatorade		3.78
Coors		3.73
Carhartt		3.51
Cartoon Network		3.48
Supreme		3.46
UFC		3.44
WWE		3.40
Monster Beverage		3.39
Acura		3.35
NBC		3.34
Kodak		3.23