Marlon

Marlon — pop artist from ES.

Asturian band Marlon has become a leading force in the national pop scene in recent years, achieving success not only in live performances but also through…

Influence: 48.59% Fanbase: 25.73% Trending: 60.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 59.99% • Very Strong

As of 2025-09-08

175,606

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:25 UTC

Genres

poppopspanish popmainstream pop

Biography

Asturian band Marlon has become a leading force in the national pop scene in recent years, achieving success not only in live performances but also through accolades such as the Odeón Awards for "Best Rock Newcomer" (2020) and "Best Rock Song" (2021), as well as nominations at the Los 40 Music Awards for "Best Live Group" (2021) and "Best Artist of the 40 to 1" (2022).

In 2022, Marlon had a standout year with their hit single "De Perreo" becoming one of the top songs of the year, charting in the top 200 for over a year and earning a platinum certification. Their live shows have solidified them as a powerhouse in the country, evidenced by over 15,000 tickets sold in the past year. Currently, they are gearing up for the release of their third studio album, set to debut in late 2023, with plans to showcase it at the Wizink Center, marking a significant milestone in their musical career.

Top Brand Affinities

Report Date: 2025-09-08

Marlon resonates most with 18-24 & 25-34 audiences and shows durable presence in SPAIN, MEXICO, PERU. With a heavily female (69%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (64,515 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Estrella Galícia, El Corte Ingles, Parfois makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marlon score 2.10% — Strong bucket.

Brand: Estrella GalíciaBrand: El Corte InglesBrand: Parfois

Followers:175,606

Engagements:3,689

Rate:2.1%

Posts:1,020

Avg Likes:3,529

Avg Comments:70

Avg Views:95,665

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 175,606 · Engagements 3,689 · Rate 2.1% Posts 1,020 · Views 95,665 · Avg Likes 3,529 · Avg Comments 70 · Avg Views 95,665	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 35-44: 8% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	SPAIN (73%) MEXICO (4%) PERU (3%) UNITED STATES (2%) COLOMBIA (2%)	Top regions: SPAIN (73%), MEXICO (4%), PERU (3%)
Platform Engagement	Instagram: 1,605 avg likes/post · Tiktok: 31,150 avg views/post · Youtube: 64,515 avg views/post	Best reach: Youtube 64,515 avg views; best engagement: Instagram 1,605 avg likes

Top Brand Affinities

Estrella Galícia

Score: 59.99

El Corte Ingles

Score: 57.85

Parfois

Score: 50.18

Fnac

Score: 31.21

Oysho

Score: 27.87

Desigual

Score: 22.94

TOUS

Score: 19.68

Massimo Dutti

Score: 16.79

Leroy Merlin

Score: 14.32

Iberia

Score: 13.95

Pull&Bear

Score: 13.29

Stradivarius

Score: 11.75

Brand	Category	Score
Estrella Galícia		59.99
El Corte Ingles		57.85
Parfois		50.18
Fnac		31.21
Oysho		27.87
Desigual		22.94
TOUS		19.68
Massimo Dutti		16.79
Leroy Merlin		14.32
Iberia		13.95
Pull&Bear		13.29
Stradivarius		11.75
Morrisons		11.29
Calzedonia		9.48
PLAYMOBIL		7.58
Carolina Herrera		7.58
Loewe		7.41
Patek Philippe		7.02
VidaSana		7.00
Movistar		6.86
Suavecito		6.11
KARL LAGERFELD		5.48
Bershka		5.09
Primark		5.05
Rimmel		4.45
Iberostar Hotels & Resorts		4.39
Zara		4.21
Kiko		3.90
AliExpress		3.65
Tomorrowland		3.60
ASOS		3.32
Harrods		3.21
Carrefour		3.00
Aperol		2.62
Lancôme		2.47
Hollister Co		2.47
shein		2.42
Ray-Ban		2.40
Montblanc		2.22
SheInside		2.07
Pantone Inc		2.07
Converse		2.02
Dr. Martens		1.95
H&M		1.92
Dolce & Gabbana		1.90
Cafecito		1.87
Vans		1.83
Lacoste		1.82
Polaroid		1.75
Polo Ralph Lauren		1.74