MaRLo

MaRLo — hip-hop & rap artist from NL.

MaRLo, a Dutch-born Australian DJ, has made a significant impact on music charts, dance floors, and fans worldwide. He is recognized as the top DJ in Australia…

Influence: 56.66% Fanbase: 35.04% Trending: 67.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 439.39% • Very Strong

As of 2025-09-09

416,740

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:38:34 UTC

Genres

hip-hop & raphip-hop/rapelectronicedmpop danceprogressive houseaustralian danceprogressive trancetranceuplifting trance

Biography

MaRLo, a Dutch-born Australian DJ, has made a significant impact on music charts, dance floors, and fans worldwide. He is recognized as the top DJ in Australia and a prominent headliner at major events globally, with multiple Beatport #1 hits and performances at top dance festivals.

Top Brand Affinities

Report Date: 2025-09-09

MaRLo resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, AUSTRALIA, POLAND. With a heavily male (80%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (40,927 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Trancefamily, Sensation, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MaRLo score 0.50% — Low bucket.

Brand: TrancefamilyBrand: SensationBrand: Mixcloud

Followers:416,740

Engagements:2,070

Rate:0.5%

Posts:3,033

Avg Likes:1,936

Avg Comments:94

Avg Views:44,309

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 416,740 · Engagements 2,070 · Rate 0.5% Posts 3,033 · Views 44,309 · Avg Likes 1,936 · Avg Comments 94 · Avg Views 44,309	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 39% 35-44: 13% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (39%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (9%) AUSTRALIA (8%) POLAND (8%) SOUTH AFRICA (7%) MALAYSIA (6%)	Top regions: UNITED STATES (9%), AUSTRALIA (8%), POLAND (8%)
Platform Engagement	Instagram: 720 avg likes/post · Tiktok: 3,382 avg views/post · Youtube: 40,927 avg views/post	Best reach: Youtube 40,927 avg views; best engagement: Youtube 1,023 avg likes

Top Brand Affinities

Trancefamily

Score: 439.39

Sensation

Score: 136.15

Mixcloud

Score: 48.77

Pioneer

Score: 43.74

Tomorrowland

Score: 40.50

Ableton

Score: 21.98

Maybank

Score: 15.08

Fred Perry

Score: 11.51

AirAsia

Score: 11.31

Sennheiser

Score: 10.80

SoundCloud

Score: 9.18

Amazon Music

Score: 8.93

Brand	Category	Score
Trancefamily		439.39
Sensation		136.15
Mixcloud		48.77
Pioneer		43.74
Tomorrowland		40.50
Ableton		21.98
Maybank		15.08
Fred Perry		11.51
AirAsia		11.31
Sennheiser		10.80
SoundCloud		9.18
Amazon Music		8.93
Qantas		8.40
New Era		7.68
Kmart		5.21
Dota 2		4.53
Beats Electronics		4.49
G-shock		4.34
Petronas		4.19
Emporium		3.80
Coachella		3.64
Holden		3.48
Spotify Music		3.24
Hennessy		3.17
LEGOLAND		2.89
Tesco		2.79
Heineken		2.69
UNIQLO		2.69
McLaren		2.69
Stüssy		2.66
Lollapalooza		2.57
H&M		2.54
Dr. Martens		2.54
MTV		2.45
UFC		2.37
Sunnies Studios		2.35
ASOS		2.33
Red Bull		2.32
New Balance		2.25
Jack Daniels		2.06
Budweiser		1.97
KENZO		1.95
Subaru		1.92
Ubisoft		1.91
Sneakerhead		1.90
Guinness		1.89
GoPro		1.84
Mazda		1.81
Scion		1.80
Guess		1.79