Mark Wilkinson

Mark Wilkinson — rock artist from GB.

Hailing from Sydney, Australia, this singer-songwriter's music is perfect for fans of Damien Rice, Angus & Julia Stone, Foy Vance, Gregory Alan Isakov, and The…

Influence: 54.85% Fanbase: 37.09% Trending: 63.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 87.92% • Very Strong

As of 2025-09-09

27,761

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:39 UTC

Genres

rockrockelectronicdanceelectronichousefolk & traditionalsinger/songwriter

Biography

Hailing from Sydney, Australia, this singer-songwriter's music is perfect for fans of Damien Rice, Angus & Julia Stone, Foy Vance, Gregory Alan Isakov, and The Paper Kites. Their sound captures the essence of heartfelt storytelling and intimate acoustic arrangements.

Top Brand Affinities

Report Date: 2025-09-09

Mark Wilkinson has momentum with 18-24 & 25-34 audiences—particularly in AUSTRALIA, UNITED STATES, UNITED KINGDOM. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,615 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Virgin Australia, Myer, Qantas signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mark Wilkinson score 1.71% — Moderate bucket.

Brand: Virgin AustraliaBrand: MyerBrand: Qantas

Followers:27,761

Engagements:474

Rate:1.7%

Posts:931

Avg Likes:463

Avg Comments:14

Avg Views:3,089

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,761 · Engagements 474 · Rate 1.7% Posts 931 · Views 3,089 · Avg Likes 463 · Avg Comments 14 · Avg Views 3,089	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 32% 35-44: 17% 45-64: 12%	Largest: 18-24 (36%); next: 25-34 (32%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	AUSTRALIA (34%) UNITED STATES (16%) UNITED KINGDOM (9%) NIGERIA (4%) BRAZIL (3%)	Top regions: AUSTRALIA (34%), UNITED STATES (16%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 392 avg likes/post · Tiktok: 474 avg views/post · Youtube: 2,615 avg views/post	Best reach: Youtube 2,615 avg views; best engagement: Instagram 392 avg likes

Top Brand Affinities

Virgin Australia

Score: 87.92

Myer

Score: 46.51

Qantas

Score: 36.67

Vegemite

Score: 29.33

Kmart

Score: 16.91

Woolworths

Score: 14.69

New Line Cinema

Score: 11.99

Amazon Music

Score: 10.68

Pro Tools

Score: 10.60

BALMAIN

Score: 9.10

Ableton

Score: 7.74

Sunnies Studios

Score: 6.82

Brand	Category	Score
Virgin Australia		87.92
Myer		46.51
Qantas		36.67
Vegemite		29.33
Kmart		16.91
Woolworths		14.69
New Line Cinema		11.99
Amazon Music		10.68
Pro Tools		10.60
BALMAIN		9.10
Ableton		7.74
Sunnies Studios		6.82
Bose		6.30
Billabong		5.53
Holden		5.07
iHeartRadio Music Awards		4.98
Free People		4.84
Geocaching		4.77
Cadbury		4.65
Nespresso		4.49
Airbnb		4.41
Lush		4.34
Spotify Music		4.12
ALDI		4.08
Summit Entertainment		3.99
Kickstarter		3.84
UberEATS		3.77
NBC		3.53
Emporium		3.53
Aperol		3.37
Lindt		3.37
Baileys		3.28
ABC		3.16
Lululemon Athletica		3.12
Harrods		2.93
Pixar		2.75
Lollapalooza		2.74
McLaren		2.70
Martini		2.64
Snoopy And The Peanuts Gang		2.51
Tupperware Brands		2.48
Guinness		2.45
Kodak		2.45
A Game of Tones		2.43
Babybump		2.32
MTV		2.29
Paramount Pictures		2.27
Polaroid		2.10
Tomorrowland		2.07
BBC		2.06