Mark Dekoda
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
180,757
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:50 UTC
Genres
Biography
Mark Dekoda draws 18-24 & 25-34 audiences and holds attention in GERMANY, HUNGARY, POLAND. The skew is heavily male (77%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 8,643 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Pioneer, Augustiner Helles, Trancefamily makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 180,757 · Engagements 1,766 · Rate 1.0% Posts 442 · Views 8,643 · Avg Likes 1,823 · Avg Comments 156 · Avg Views 8,643 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 38% 35-44: 14% 45-64: 4% |
Largest: 18-24 (41%); next: 25-34 (38%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
GERMANY (39%) HUNGARY (8%) POLAND (4%) ITALY (3%) UNITED STATES (3%) |
Top regions: GERMANY (39%), HUNGARY (8%), POLAND (4%) |
| Platform Engagement | Instagram: 1,340 avg likes/post · Youtube: 8,643 avg views/post | Best reach: Youtube 8,643 avg views; best engagement: Instagram 1,340 avg likes |
Top Brand Affinities
Pioneer
Augustiner Helles
Trancefamily
Ableton
Mixcloud
Alpha Industries
Commerzbank
Braun
MOOG
Akai
Tomorrowland
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Pioneer | 55.94 | |
| Augustiner Helles | 51.86 | |
| Trancefamily | 39.94 | |
| Ableton | 37.54 | |
| Mixcloud | 35.14 | |
| Alpha Industries | 23.75 | |
| Commerzbank | 21.51 | |
| Braun | 16.79 | |
| MOOG | 15.29 | |
| Akai | 13.81 | |
| Tomorrowland | 13.58 | |
| Sennheiser | 12.41 | |
| Seat | 11.88 | |
| SoundCloud | 11.65 | |
| Ellesse | 10.22 | |
| Paulaner | 9.87 | |
| Amazon Music | 9.08 | |
| Absolut | 7.61 | |
| Jagermeister | 7.57 | |
| Grey Goose | 7.44 | |
| Opel | 5.92 | |
| Moët & Chandon | 5.55 | |
| Hugo Boss | 5.55 | |
| Alpinestars | 5.03 | |
| Lufthansa | 4.98 | |
| Superdry | 4.94 | |
| Beats Electronics | 4.86 | |
| Monster Beverage | 4.62 | |
| Bacardi | 4.45 | |
| Jack Daniels | 4.05 | |
| Selfiegram | 3.99 | |
| Aperol | 3.77 | |
| Calvin Klein | 3.76 | |
| Audi | 3.75 | |
| BBS | 3.69 | |
| Red Bull | 3.65 | |
| Skoda | 3.51 | |
| Fila | 3.35 | |
| Hollister Co | 3.20 | |
| Lollapalooza | 3.18 | |
| Matrix | 3.13 | |
| Carhartt | 3.07 | |
| Spotify Music | 3.07 | |
| Ray-Ban | 3.07 | |
| Tommy Hilfiger | 3.05 | |
| Michael Kors | 2.86 | |
| Vans | 2.83 | |
| Pull&Bear | 2.80 | |
| Dr. Martens | 2.78 | |
| Volkswagen | 2.78 |
Official Profiles
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LoginArtist: Mark Dekoda
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 822,565
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
635,063 | 77.21% |
| [+] |
Yandex |
169,456 | 20.60% |
| [+] |
Pandora |
18,046 | 2.19% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 06:00 UTC | Mark Dekoda | Die Rakete | Nuremberg, Germany | |
| 2025-12-25 08:00 UTC | Mark Dekoda | Tonwerk Dorfen | Dorfen, Germany | |
| 2025-12-27 08:00 UTC | Mark Dekoda | KUGL | St. Gallen, Switzerland |
