Mark

Mark — pop artist from KR.

Mark Lee, a versatile artist known for his roles as a singer, dancer, and rapper, rose to fame as a member of various K-Pop groups including NCT and Super M.…

Influence: 57.35% Fanbase: 54.64% Trending: 58.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 12.85% • Very Strong

As of 2025-09-09

12,970,146

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:38 UTC

Genres

popk-poppopmainstream popasian pop

Biography

Mark Lee, a versatile artist known for his roles as a singer, dancer, and rapper, rose to fame as a member of various K-Pop groups including NCT and Super M. Born in Toronto, Canada in 1999, Mark auditioned successfully for SM Entertainment in 2012 and debuted as part of SM Rookies in 2013. He later joined NCT's sub-units, making his mark with hits like “Fire Truck” and “Chewing Gum.” Mark's journey continued with appearances on TV shows, collaborations with artists like Xiumin and Park Jae-jung, and his involvement in projects like the K-Pop supergroup SuperM. His solo ventures began with singles like “Child,” “Golden Hour,” and “200,” showcasing his talent beyond group activities.

Top Brand Affinities

Report Date: 2025-09-09

Mark indexes high with fans in the 18-24 range in INDONESIA, THAILAND, SOUTH KOREA. The skew is heavily female (86%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 1,124,472 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Garuda Indonesia, McCafé, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mark when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mark score 8.67% — Very Strong bucket.

Brand: Garuda IndonesiaBrand: McCaféBrand: Vivienne Westwood

Followers:12,970,146

Engagements:1,124,472

Rate:8.7%

Posts:282

Avg Likes:1,124,472

Avg Comments:17,460

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,970,146 · Engagements 1,124,472 · Rate 8.7% Posts 282 · Views 0 · Avg Likes 1,124,472 · Avg Comments 17,460 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 13-17: 15% 35-44: 2%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 86% Male: 14% Non-binary/Other: 0%	Skews female (86%)
Top Countries	INDONESIA (39%) THAILAND (12%) SOUTH KOREA (8%) UNITED STATES (6%) MALAYSIA (5%)	Top regions: INDONESIA (39%), THAILAND (12%), SOUTH KOREA (8%)
Platform Engagement	Instagram: 1,124,472 avg likes/post	best engagement: Instagram 1,124,472 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 12.85

McCafé

Score: 10.58

Vivienne Westwood

Score: 8.04

Innisfree

Score: 7.10

Marriott

Score: 5.53

Bath & Body Works

Score: 5.26

Sprite

Score: 4.06

Snoopy And The Peanuts Gang

Score: 3.79

Nescafé

Score: 3.69

Ferragamo

Score: 3.51

Leica

Score: 3.10

Jollibee

Score: 2.89

Brand	Category	Score
Garuda Indonesia		12.85
McCafé		10.58
Vivienne Westwood		8.04
Innisfree		7.10
Marriott		5.53
Bath & Body Works		5.26
Sprite		4.06
Snoopy And The Peanuts Gang		3.79
Nescafé		3.69
Ferragamo		3.51
Leica		3.10
Jollibee		2.89
Polaroid		2.63
Victoria's Secret		2.56
UNIQLO		2.45
Tiffany		2.35
Tesco		2.28
Yves Saint Laurent		2.28
Fila		2.27
Lancôme		2.14
Petronas		1.96
Tiffany & Co		1.86
Make Up For Ever		1.85
Forever 21		1.83
Fendi		1.80
Sunnies Studios		1.80
Armani		1.74
Costco		1.59
Pizza Lover		1.54
Starbucks		1.45
Walt Disney		1.36
Huawei		1.24
Universal		1.22
musical.ly		1.14
Coachella		1.14
H&M		1.09
Converse		1.05
Puma		1.03
Christian Dior		1.01
Spotify Music		0.97
Huda Beauty		0.95
Harley-Davidson		0.93
Pepsi		0.86
Airbnb		0.85
IKEA		0.79
McDonald's		0.77
Pokemon		0.77
Supreme		0.76
Chanel		0.70
Netflix		0.67