Mario Bautista

Mario Bautista — pop artist from MX.

Mario Bautista, a Mexican pop vocalist, was born in Mexico City in 1996. Coming from a musical background, with his mother being Gloria Gil of Hermanas Gil and…

Influence: 63.02% Fanbase: 48.00% Trending: 70.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 50.10% • Very Strong

As of 2025-09-09

11,827,784

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:31:00 UTC

Genres

poplatin poplatin viral popmexican popreggaeton mexicanopop en españolasian pophip-hop & raptrap latinolatinlatinreggaetonperreo

Biography

Mario Bautista, a Mexican pop vocalist, was born in Mexico City in 1996. Coming from a musical background, with his mother being Gloria Gil of Hermanas Gil and cousin to pop artist Fey, Bautista started sharing his musical talents through social media after college. He gained a significant following and collaborated with producers to release his debut album, Aquí Estoy, in 2016, which included the single "Ven a Bailar."

Top Brand Affinities

Report Date: 2025-09-09

Mario Bautista cuts through with 18-24 & 25-34 audiences and consistency across MEXICO, COLOMBIA, VENEZUELA. A heavily female (72%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 408,800 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Aeromexico, Univision, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mario Bautista score 1.94% — Moderate bucket.

Brand: AeromexicoBrand: UnivisionBrand: Movistar

Followers:11,827,784

Engagements:229,340

Rate:1.9%

Posts:686

Avg Likes:226,281

Avg Comments:1,787

Avg Views:411,876

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,827,784 · Engagements 229,340 · Rate 1.9% Posts 686 · Views 411,876 · Avg Likes 226,281 · Avg Comments 1,787 · Avg Views 411,876	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 70% 25-34: 15% 13-17: 12% 35-44: 2%	Largest: 18-24 (70%); next: 25-34 (15%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	MEXICO (42%) COLOMBIA (12%) VENEZUELA (6%) PERU (6%) ARGENTINA (6%)	Top regions: MEXICO (42%), COLOMBIA (12%), VENEZUELA (6%)
Platform Engagement	Instagram: 183,027 avg likes/post · Tiktok: 408,800 avg views/post · Youtube: 3,076 avg views/post	Best reach: Tiktok 408,800 avg views; best engagement: Instagram 183,027 avg likes

Top Brand Affinities

Aeromexico

Score: 50.10

Univision

Score: 17.17

Movistar

Score: 6.97

Pull&Bear

Score: 6.27

Aéropostale

Score: 6.06

Suavecito

Score: 5.47

American Eagle

Score: 4.71

Nickelodeon

Score: 4.39

Cafecito

Score: 4.11

MTV

Score: 3.37

VidaSana

Score: 2.82

musical.ly

Score: 2.30

Brand	Category	Score
Aeromexico		50.10
Univision		17.17
Movistar		6.97
Pull&Bear		6.27
Aéropostale		6.06
Suavecito		5.47
American Eagle		4.71
Nickelodeon		4.39
Cafecito		4.11
MTV		3.37
VidaSana		2.82
musical.ly		2.30
Huawei		2.20
Versace		1.96
Tomorrowland		1.96
Calvin Klein		1.95
Pixar		1.90
Forever 21		1.85
Bershka		1.74
L'Oréal Paris		1.66
H&M		1.49
Gymshark		1.47
Coachella		1.29
Bellagio		1.25
Chipotle Mexican Grill		1.24
Cartier		1.23
Puma		1.20
CBS Television Studios		1.19
Coca-Cola		1.19
Reebok		1.17
Christian Dior		1.14
shein		1.12
Nutella		1.10
Guess		1.08
Spotify Music		1.06
OREO		1.06
Pepsi		1.05
Chanel		1.04
Mitsubishi		1.04
Pandora		1.04
Canon		1.02
Tommy Hilfiger		1.02
Vans		0.98
Airbnb		0.96
Red Bull		0.94
Polaroid		0.90
Walt Disney		0.88
SheInside		0.88
Adidas		0.85
Starbucks		0.85