MARINA Brand Affinity ranks highest Depop at 10.95% . Very Strong. Score DMDB 70.43% | Fanbase 69.46%

MARINA — pop artist from GB.

MARINA, a platinum-selling artist who emerged in 2009, has released five albums, including Electra Heart (2012), FROOT (2015), Love + Fear (2019), and Ancient…

MARINA

Superstar

Country: GB | Gender: female | Artist ID: 37685794-2320-11e9-9e85-549f35161576

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Genres

popdance poppoppost-teen popmetropopolisuk alternative poprockmodern rockalternativepov: indiehip-hop & raphip-hop/rapelectronicelectropop

Influential: 70.43% Fanbase: 69.46% Trending: 70.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Depop • 10.95% • Very Strong

As of 2025-09-09

6,445,012

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.43% | Fanbase 69.46% | Trending 70.91% | CAREER STAGE: SUPERSTAR

Biography

MARINA, a platinum-selling artist who emerged in 2009, has released five albums, including Electra Heart (2012), FROOT (2015), Love + Fear (2019), and Ancient Dreams in a Modern Land (2021). Her latest album, PRINCESS OF POWER, explores themes of healing and self-reclamation, showcasing a shift towards vulnerability and empowerment. Releasing independently through her label, Queenie Records, in partnership with BMG, MARINA embraces disco-lit electro pop and themes of freedom and love in tracks like “BUTTERFLY,” “CUPID’S GIRL,” and “CUNTISSIMO.”

PRINCESS OF POWER marks a turning point for MARINA, reflecting a woman reborn and thriving on her own terms. The album signifies a departure from past expectations, as MARINA evolves into a more authentic and courageous artist, building a future rooted in creativity and self-expression.

Report Date: 2025-09-09

MARINA engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily female (68%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (366,350 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Depop, Jean Paul Gaultier, Lime Crime, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MARINA score 3.21% — Very Strong bucket.

Brand: DepopBrand: Jean Paul GaultierBrand: Lime Crime

Followers:6,445,012

Engagements:206,982

Rate:3.2%

Posts:360

Avg Likes:201,174

Avg Comments:2,456

Avg Views:425,511

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,445,012 · Engagements 206,982 · Rate 3.2% Posts 360 · Views 425,511 · Avg Likes 201,174 · Avg Comments 2,456 · Avg Views 425,511	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (32%) BRAZIL (12%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (32%), BRAZIL (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 131,964 avg likes/post · Tiktok: 366,350 avg views/post · Youtube: 59,161 avg views/post	Best reach: Tiktok 366,350 avg views; best engagement: Instagram 131,964 avg likes

Top Brand Affinities

Depop

Score: 10.95

Jean Paul Gaultier

Score: 10.62

Lime Crime

Score: 9.87

Lollapalooza

Score: 9.25

Glossier

Score: 7.34

JACQUEMUS

Score: 6.91

Hot Topic

Score: 6.66

Barbie

Score: 6.39

NARS Cosmetics

Score: 4.91

Dr. Martens

Score: 4.74

Urban Outfitters

Score: 4.65

Alexander McQueen

Score: 4.26

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Top Brand Affinities

Brand	Category	Score
Depop		10.95
Jean Paul Gaultier		10.62
Lime Crime		9.87
Lollapalooza		9.25
Glossier		7.34
JACQUEMUS		6.91
Hot Topic		6.66
Barbie		6.39
NARS Cosmetics		4.91
Dr. Martens		4.74
Urban Outfitters		4.65
Alexander McQueen		4.26
Coachella		4.20
ASOS		4.19
Polaroid		4.03
Lush		3.98
Cartoon Network		3.87
Mortal Kombat		3.86
Too Faced Cosmetics		3.86
BH Cosmetics		3.78
NYX Cosmetics		3.70
Fenty beauty		3.59
Prismacolor		3.42
NORDSTROM		3.34
Topshop		3.29
Moschino		3.26
Urban Decay Cosmetics		3.23
OLD NAVY		3.17
MTV		3.11
Anastasia Beverly Hills		3.10
Showtime		3.06
Columbia Pictures		2.99
Forever 21		2.97
Marc Jacobs		2.94
Pull&Bear		2.85
Nickelodeon		2.79
BBC		2.72
NBC		2.69
Benefit Cosmetics		2.59
Primark		2.58
Paramount Pictures		2.56
Vogue		2.55
Kodak		2.48
Kylie Cosmetics		2.48
Versace		2.43
Garnier		2.37
CBS Television Studios		2.35
Chipotle Mexican Grill		2.35
Tinder		2.32
Make Up For Ever		2.30