mariana froes

mariana froes — pop artist from BR.

At only 21 years old, Brazilian singer-songwriter Mariana Froes is considered one of the standout talents of the new generation of MPB. With a deep and smooth…

Influence: 57.57% Fanbase: 34.13% Trending: 69.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 6.68% • Very Strong

As of 2025-09-21

4,206,851

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-27 08:01:04 UTC

Genres

popbrasilia indieindie poppoplatinnova mpbsamba

Biography

At only 21 years old, Brazilian singer-songwriter Mariana Froes is considered one of the standout talents of the new generation of MPB. With a deep and smooth voice described by Rolling Stone Brasil as having a "lovingly scratchy quality," Mariana's compositions blend elements of MPB, bossa nova, samba, and jazz with sensitivity and charm. She began her musical journey by sharing covers of her favorite songs on YouTube, amassing over 100 million views. In 2019, she released her debut singles "Moça" and "Rosa e Laranja" to warm reception both in Brazil and internationally, followed by her first EP "Nebulosa" in 2020. Mariana Froes toured Europe in March 2023 alongside Agnes Nunes, performing in cities like Barcelona, Berlin, Dublin, Lisbon, and London, showcasing her ability to transcend borders and share Brazilian music with grace and confidence.

Top Brand Affinities

Report Date: 2025-09-21

mariana froes commands interest from 18-24 & 25-34 audiences in BRAZIL, FRANCE, COLOMBIA. With a male-leaning (51%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (459,300 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Ableton, Lollapalooza, Pioneer points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist mariana froes score 1.79% — Moderate bucket.

Brand: AbletonBrand: LollapaloozaBrand: Pioneer

Followers:4,206,851

Engagements:75,385

Rate:1.8%

Posts:742

Avg Likes:68,941

Avg Comments:662

Avg Views:606,458

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,206,851 · Engagements 75,385 · Rate 1.8% Posts 742 · Views 606,458 · Avg Likes 68,941 · Avg Comments 662 · Avg Views 606,458	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 6% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	BRAZIL (61%) FRANCE (8%) COLOMBIA (7%) MEXICO (5%) UNITED STATES (3%)	Top regions: BRAZIL (61%), FRANCE (8%), COLOMBIA (7%)
Platform Engagement	Instagram: 20,918 avg likes/post · Tiktok: 459,300 avg views/post · Youtube: 147,158 avg views/post	Best reach: Tiktok 459,300 avg views; best engagement: Tiktok 40,800 avg likes

Top Brand Affinities

Ableton

Score: 6.68

Lollapalooza

Score: 6.43

Pioneer

Score: 5.87

Movistar

Score: 4.85

Kodak

Score: 3.65

Cafecito

Score: 3.59

NBC

Score: 3.09

Faber-Castell

Score: 2.57

Dr. Martens

Score: 2.51

Beats Electronics

Score: 2.50

League of Legends

Score: 2.34

Montblanc

Score: 2.32

Brand	Category	Score
Ableton		6.68
Lollapalooza		6.43
Pioneer		5.87
Movistar		4.85
Kodak		3.65
Cafecito		3.59
NBC		3.09
Faber-Castell		2.57
Dr. Martens		2.51
Beats Electronics		2.50
League of Legends		2.34
Montblanc		2.32
Garnier		2.28
A Game of Tones		2.01
Dolce & Gabbana		1.99
SoundCloud		1.98
ASOS		1.98
ASICS		1.84
Tomorrowland		1.82
Levi's		1.79
Aperol		1.76
BBC		1.75
Ray-Ban		1.75
DC Entertainment		1.65
Ducati		1.58
Puma		1.52
Spotify Music		1.49
Heineken		1.42
Airbnb		1.35
Warner Bros		1.33
Adobe		1.33
Polaroid		1.29
Pixar		1.28
Bellagio		1.27
H&M		1.27
Mitsubishi		1.27
Prada		1.25
Lego		1.24
Fujifilm		1.23
shein		1.23
Versace		1.22
Converse		1.21
Nikon		1.21
Coachella		1.20
Red Bull		1.20
Guinness		1.19
Xiaomi		1.19
Christian Dior		1.15
Canon		1.15
Tesla Motors		1.14