Mariah Carey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
37,820,887
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-10-07 20:29:33 UTC
Genres
Biography
In addition to her musical achievements, Carey has made a significant impact beyond the industry. She has received recognition for her acting work, including a Breakthrough Performance Award at the Palm Springs International Film Festival. Carey is also known for her philanthropic efforts, supporting causes such as Save the Music, the Make-A-Wish Foundation, and the Elton John AIDS Foundation, and founding Camp Mariah to provide inner-city children with career development opportunities.
Mariah Carey is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (59%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,400,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Shea Moisture, Jean Paul Gaultier, Barbie points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,820,887 · Engagements 219,915 · Rate 0.6% Posts 3,871 · Views 1,532,853 · Avg Likes 206,948 · Avg Comments 5,455 · Avg Views 1,532,853 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 34% 35-44: 11% 13-17: 6% |
Largest: 18-24 (43%); next: 25-34 (34%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (14%) PHILIPPINES (10%) UNITED KINGDOM (5%) INDONESIA (4%) |
Top regions: UNITED STATES (25%), BRAZIL (14%), PHILIPPINES (10%) |
| Platform Engagement | Instagram: 104,951 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 132,853 avg views/post | Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 104,951 avg likes |
Top Brand Affinities
Shea Moisture
Jean Paul Gaultier
Barbie
Steve Madden
JACQUEMUS
Amazon Music
boohoo
J.Crew
Loewe
ULTA Beauty
Alexander McQueen
Macy's
| Brand | Category | Score |
|---|---|---|
| Shea Moisture | 13.18 | |
| Jean Paul Gaultier | 10.74 | |
| Barbie | 10.64 | |
| Steve Madden | 9.90 | |
| JACQUEMUS | 8.44 | |
| Amazon Music | 8.32 | |
| boohoo | 7.87 | |
| J.Crew | 7.68 | |
| Loewe | 6.88 | |
| ULTA Beauty | 6.76 | |
| Alexander McQueen | 6.28 | |
| Macy's | 6.23 | |
| Coach | 5.91 | |
| KARL LAGERFELD | 5.88 | |
| MISSGUIDED | 5.66 | |
| BALMAIN | 5.58 | |
| Jimmy Choo | 5.31 | |
| NARS Cosmetics | 5.28 | |
| MATTEL | 5.23 | |
| OLD NAVY | 5.07 | |
| Verizon | 4.87 | |
| iHeartRadio Music Awards | 4.72 | |
| Christian Louboutin | 4.64 | |
| UGG | 4.32 | |
| GAP | 4.00 | |
| CNN | 3.96 | |
| Urban Outfitters | 3.89 | |
| NORDSTROM | 3.75 | |
| NBC | 3.75 | |
| Hennessy | 3.71 | |
| Philips | 3.25 | |
| MTV | 3.19 | |
| Kylie Cosmetics | 3.13 | |
| Fenty beauty | 3.10 | |
| Jollibee | 2.89 | |
| Versace | 2.89 | |
| Marc Jacobs | 2.81 | |
| ESPN | 2.78 | |
| Topshop | 2.77 | |
| Nickelodeon | 2.71 | |
| Dolce & Gabbana | 2.69 | |
| FashionNova | 2.68 | |
| Moschino | 2.67 | |
| Make Up For Ever | 2.60 | |
| TOM FORD | 2.57 | |
| Tiffany | 2.48 | |
| Benefit Cosmetics | 2.48 | |
| Victoria's Secret | 2.44 | |
| NYX Cosmetics | 2.32 | |
| Sunnies Studios | 2.31 |
Official Profiles
Login to view Contact
LoginArtist: Mariah Carey
The map shows every radio station that aired Mariah Carey today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 38,952,540
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
33,583,784 | 86.22% |
| [+] |
Pandora |
3,357,729 | 8.62% |
| [+] |
Audiomack |
1,087,322 | 2.79% |
| [+] |
Yandex |
918,334 | 2.36% |
| [+] |
Jiosaavn |
5,371 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 00:52:42 | Do You Know Where You're Going To (Theme From Magohany) | Chérie FM Réunion | Saint-Denis, RE | 219 |
| 2025-09-26 00:49:06 | Give It to Me (feat. Mariah Carey) | Top FM | Marseille, FR | 272 |
| 2025-09-26 00:49:04 | I'll Be There (Live) | Pride Radio | San Francisco, CA, US | 220 |
| 2025-09-26 00:46:28 | Endless Love | Rádio Beat | Rio de Janeiro, RJ, BR | 256 |
| 2025-09-26 00:45:32 | Always Be My Baby | Magic Soul | London, GB | 244 |
| 2025-09-26 00:42:40 | Sugar Sweet | Hot 97 | New York, NY, US | 135 |
| 2025-09-26 00:37:45 | Fantasy | WRAL-F2 | Raleigh, US | 217 |
| 2025-09-26 00:37:24 | Touch My Body | Antenna 5 | Skopje, MK | 194 |
| 2025-09-26 00:35:59 | Give It to Me (feat. Mariah Carey) | Contact | Mons, BE | 243 |
| 2025-09-26 00:34:30 | My All | Kiss Kiss History Hits | Naples, IT | 229 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
