Maria Callas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
139,995
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:53 UTC
Genres
Biography
Born in the US to Greek parents, Maria Callas' musical journey began in Greece, where she honed her craft under the tutelage of renowned soprano Elvira de Hidalgo. Her career milestones include a diverse range of roles, from Santuzza to Tosca, showcasing her vocal versatility and dramatic prowess. Callas' legacy endures through her iconic performances, with a groundbreaking return to the stage in the form of the interactive concert experience "Callas in Concert" in 2018, blending her timeless recordings with live orchestral accompaniment.
Maria Callas is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, ITALY. The audience is male-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (10,192 avg views per post); Instagram builds the community layer. Affinity data highlights Warner Music, Garnier, KARL LAGERFELD, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 139,995 · Engagements 2,251 · Rate 1.6% Posts 456 · Views 10,192 · Avg Likes 2,235 · Avg Comments 26 · Avg Views 10,192 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 18-24: 24% 35-44: 21% 45-64: 21% |
Largest: 25-34 (32%); next: 18-24 (24%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
BRAZIL (13%) UNITED STATES (13%) ITALY (8%) SPAIN (6%) FRANCE (5%) |
Top regions: BRAZIL (13%), UNITED STATES (13%), ITALY (8%) |
| Platform Engagement | Instagram: 1,506 avg likes/post · Youtube: 10,192 avg views/post | Best reach: Youtube 10,192 avg views; best engagement: Instagram 1,506 avg likes |
Top Brand Affinities
Warner Music
Garnier
KARL LAGERFELD
Amazon Music
Dolce & Gabbana
Valentino
Four Seasons
Vogue
Loewe
NBC
Armani
Leica
| Brand | Category | Score |
|---|---|---|
| Warner Music | 24.07 | |
| Garnier | 11.14 | |
| KARL LAGERFELD | 8.64 | |
| Amazon Music | 8.33 | |
| Dolce & Gabbana | 5.79 | |
| Valentino | 5.49 | |
| Four Seasons | 5.18 | |
| Vogue | 4.79 | |
| Loewe | 4.71 | |
| NBC | 4.68 | |
| Armani | 3.93 | |
| Leica | 3.76 | |
| Hermès | 3.73 | |
| Ferragamo | 3.67 | |
| Moschino | 3.60 | |
| Cartier | 3.59 | |
| Martini | 3.57 | |
| Pfizer | 3.52 | |
| Yves Saint Laurent | 3.51 | |
| TOM FORD | 3.43 | |
| BALMAIN | 3.41 | |
| Versace | 3.30 | |
| Warner Bros | 3.17 | |
| Christian Louboutin | 3.02 | |
| Chanel | 2.74 | |
| Fendi | 2.68 | |
| Alfa Romeo | 2.65 | |
| Christian Dior | 2.63 | |
| Paramount Pictures | 2.55 | |
| Ferrero | 2.51 | |
| GIVENCHY | 2.44 | |
| BBC | 2.37 | |
| Prada | 2.31 | |
| Aperol | 2.20 | |
| Spotify Music | 2.18 | |
| Polo Ralph Lauren | 2.13 | |
| Fiat | 2.11 | |
| SWAROVSKI | 2.07 | |
| Tiffany | 2.02 | |
| Cafecito | 2.00 | |
| Tiffany & Co | 1.92 | |
| Balenciaga | 1.89 | |
| Burberry | 1.86 | |
| HBO | 1.79 | |
| Jaguar | 1.67 | |
| Bellagio | 1.65 | |
| Pixar | 1.60 | |
| The Olympic Games | 1.49 | |
| Gucci | 1.48 | |
| Louis Vuitton | 1.48 |
Official Profiles
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LoginArtist: Maria Callas
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 659,318
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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645,579 | 97.92% |
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13,739 | 2.08% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















